* Exciting Trade Marketing Specialist Opportunity
* Hybrid Working: 3 days in Berkshire
About Our Client
Our client is a leading global manufacturer in what they do and who known for innovation, safety, and performance. With cutting-edge technology and a strong focus on sustainability.
Job Description
* Develop and implement industry-leading business development and trade activation initiatives to support key retailers and drive mutual sales growth
* Collaborate with the sales team to execute B2B and B2B2C initiatives (online and offline) for key product segments
* Identify and propose affinity marketing opportunities aligned with the company's brand values to support customer business growth
* Assist in planning and executing marketing activities and events for key retailers
* Support the implementation and review of business development and trade activation strategies for selected customers
* Develop impactful POS materials, merchandise, and branding for retail and product categories
* Ensure all Trade Marketing initiatives are integrated into internal communication plans
* Work indirectly with customers through account managers, providing guidance and support in executing business development solutions
* Collaborate with marketing teams to ensure a cohesive and integrated approach
* Work with the BI Analyst to assess the effectiveness of customer marketing activities and monitor competitor strategies
* Manage budgets set by the Marketing Manager, ensuring cost-effectiveness
* Oversee external agencies, including briefing, performance tracking, and service level measurement
* Monitor and evaluate the success of trade marketing activities using agreed KPIs
* Ensure consistent application of the brand identity
The Successful Applicant
* Professional qualification in marketing or a related field (preferred)
* A minimum of 3 years working in a UK marketing team
* Solid understanding of the full marketing mix
* Experience in B2C and B2B2C retail/trade marketing
* Proven background in customer marketing and business development
* Experience in agency management or working within an agency environment
* Excellent English communication skills (written and verbal) with strong attention to detail
* Up-to-date knowledge of marketing trends and best practices
* Ability to manage multiple projects and workstreams simultaneously
* Proactive, innovative, and able to take initiative
What's on Offer
* Basic Salary £40,000 - £45,000
* Bonus Scheme
* 25 Days Holiday
* Private Heath Care
* Pension Contribution
* Gym on site, subsidised canteen
* On-site parking
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