***Must be UK based***
Role Purpose
The Associate within Customer Advocacy Program is responsible for supporting the development and execution of customer advocacy initiatives within the marketing team. This person will play a key role in identifying, engaging, and nurturing customer advocates to help champion our products and services.
The Customer Referral & Advocacy Executive EMEA will report to the Senior Manager, Customer Marketing and Advocacy EMEA, working within a team of three. The role involves close collaboration with the wider Marketing EMEA team, Customer Success, Professional Services, Sales Operations, regional sales teams, and partner teams.
Responsibilities include:
* Identify potential customer advocates and build relationships.
* Organize customer advocacy events and webinars; recruit and brief Verint customer advocates for engagements at internal and third-party events.
* Coordinate collection of customer testimonials and case studies.
* Maintain the customer advocacy database.
* Create customer advocacy content with the Senior Content Writer EMEA and external agencies.
* Support reporting on customer advocacy activities, including supporting new business and cross/up-sell opportunities.
* Manage requests from internal teams for referencing opportunities, ensuring timely, high-quality responses to support sales goals.
* Assist in delivering Verint’s annual Customer Awards event in London, including venue booking, promotion, logistics, and customer travel arrangements.
* Apply principles of customer engagement and advocacy.
* Understand competitor customer advocacy programs.
* Be aware of industry regulations related to customer data.
* Work effectively within a geographically distributed team across multiple time zones and cultures.
* Collaborate across business functions and with external stakeholders.
* Utilize customer relationship management (CRM) systems.
* Create and edit basic marketing collateral.
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