Development Coach – AI (Level 3 & 4)
Location: Remote-first (with occasional travel for team events or customer meetings)
Reports to: Performance Manager – Delivery
Contract: Full-time
About Apprentify
At Apprentify, we unlock talent and accelerate digital transformation through next-generation skills programmes. We partner with ambitious organisations across the UK to upskill and reskill people in digital, data, AI, cyber and tech professions.
Our purpose is clear: to create future-ready talent that drives measurable business impact. We combine expert coaching, real-world learning, and innovative curriculum design to deliver education that transforms careers and organisations.
Purpose of the Role
The AI Development Coach plays a pivotal role in delivering an exceptional learner experience for apprentices on the Level 3 and Level 4 AI programmes. Drawing on your industry expertise in applied AI and workplace AI adoption, you will guide learners in developing the technical capability, critical thinking, and professional behaviours required to confidently and responsibly implement AI within business environments.
As a skilled coach, you will translate real-world AI experience into impactful developmental conversations, coaching session and practical learning activities. Your focus will be on enabling learners to apply AI tools, techniques and problem-solving approaches to authentic workplace scenarios, building competence that is both technically robust and commercially valuable.
You will work closely with curriculum design teams to shape, refine and evolve programme content so it reflects current industry practice and emerging AI applications. Through personalised support, mentoring and continuous formative feedback, you will empower learners to progress, overcome barriers and achieve successful outcomes.
The ideal candidate will have strong digital and AI literacy, practical commercial experience and the proven ability to coach, motivate, and inspire learners from diverse backgrounds.
Key Responsibilities
* Create an inclusive, motivating and supportive learning environment that enables apprentices to develop confidence and capability in applied AI.
* Provide high‑quality, constructive feedback on learner assignments and activities within the Apprentify Virtual Learning Environment, ensuring feedback is developmental and aligned to industry standards.
* Support apprentices in developing the professional behaviours, critical thinking, and digital confidence needed to use AI tools responsibly and effectively within workplace settings.
* Monitor learner progress, identify skill gaps, and tailor coaching sessions to strengthen core AI, data literacy, and problem-solving competencies.
* Manage the full apprentice journey, ensuring timely intervention, personalised coaching, pastoral support, and effective session facilitation where required.
* Maintain accurate tracking, reporting and quality assurance systems relating to coaching, assessment, compliance and learner progress.
* Demonstrate a strong commitment to Health & Safety, including Safeguarding and Prevent duties.
* Follow all Apprentify policies, processes, and quality standards consistently.
* Promote a culture of excellence by role modelling high standards of ethical AI practice, professionalism, and continuous learning in the context of applied AI and workplace automation.
Essential Skills & Experience
* Proven experience delivering training, coaching or facilitation (virtual &/or in-person)
* Practical experience applying AI tools (e.g. ChatGPT, Copilot, automation platforms) in a business context
* Understanding of AI adoption in business workflows, productivity, service, or operations
* Strong knowledge of data ethics, responsible AI and information governance
* Ability to break down complex topics into simple, practical, workplace-ready learning
* Excellent communication, facilitation and learning-engagement skills
* Confident using digital learning and collaboration platforms
Desirable
* Experience delivering apprenticeships or formal training programmes
* Familiarity with project-based learning, portfolios, and workplace coaching
* Knowledge of emerging AI technologies, prompt engineering, and automation tools
* Understanding of Ofsted/ESFA expectations for apprenticeship delivery
* Relevant certifications (e.g. BCS AI Foundation, Microsoft AI, Google AI)
What High Performance Looks Like in this Role
At Apprentify, high performance is about delivering impact, driving innovation, and building a culture of excellence. In this role, high performance means:
* Outstanding Delivery: Consistently delivers high‑quality AI coaching sessions that apprentices and employers rate highly for clarity, relevance and hands‑on application to real workplace AI use cases. Sessions build confidence, digital capability, and responsible practice in applied AI.
* Commercial Awareness: Demonstrates a strong ability to connect AI concepts—such as prompt engineering, automation, data literacy and AI‑supported decision making—to real‑world business needs, organisational impact and commercial value.
* Innovation & Improvement: Actively enhances coaching approaches by integrating modern AI tools, emerging technologies and industry‑aligned best practice. Continuously evolves content and coaching methods to ensure the programme remains cutting‑edge, ethical, and future‑ready.
* Collaboration & Influence: Works effectively with curriculum design, operations, employer partners, and fellow coaches to deliver a cohesive and impactful learning experience. Ensures alignment between learner development, programme design, and employer expectations for AI capability in the workplace.
* Results Orientation: Drives strong learner outcomes—ensuring apprentices make measurable progress, achieve milestones and are fully prepared for End Point Assessment and real‑world AI adoption in their roles.
What We Offer
At Apprentify, we believe in rewarding our people for the value they bring. Benefits include:
* Competitive salary
* 25 days annual leave (plus bank holidays), increasing with length of service.
* Private medical insurance.
* Birthday Leave + Volunteer Day.
* Hybrid working with regular collaboration days in our Wilmslow HQ.
* Ongoing professional development and leadership support.
* A culture of high performance, innovation, and impact, where your contribution directly shapes Apprentify’s success.
* Enhanced family leave policies.
* Access to mental health and wellbeing support.
* Regular company-wide events and team socials.