Responsibilities
include (but are not limited to):
1. Develop and oversee overall performance marketing strategy in accordance with the global marketing strategy
2. Use media to convert interest in the brand into our key conversion actions including test drives, configurations, brochure downloads, KMIs etc
3. Work with agency partners to create and manage ads across key social and digital platforms including but not limited too Facebook, Google, Linkedin and Instagram.
4. Develop timing and budget plans as well as identifying all the key milestones required from the strategic response to brief, the creative response to brief, the 360 comms plan and all key approval stages
5. Approve day to day optimisations, channel budget splits etc to ensure delivery in line with targets
6. Develop best in class reporting for the benefit of the marketing team and for reporting clear and simple performance updates to senior management
7. Conduct regular conversion rate optimisation audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands’ channels and assets
What we are looking for:
8. Extensive media buying experience, as well as a solid understanding of the media landscape and the mechanics of how different digital media channels work together
9. Highly numerate, analytical and able to understand financial, market research and digital data
10. Experience media buying for global brands in an international context is essential
11. Up to date with the latest trends and best practices on targeting, creative optimisation, automation, and attribution in digital marketing channels
12. Solid skills in at least one of the global marketing platforms we use such as Google DV360, Google Ads, SA360, Facebook Ads and Google Analytics to name a few
13. Experienced in managing multiple stakeholders and multiple projects at any one time, organisational and project management experience is essential
If the role sounds of interest and you want to learn more please apply. Please include a covering letter that supports your application along with any other supporting information.
If your application is successful one of the team will be in touch to arrange an initial conversation!