About the Role
Reporting directly to the Commercial Director, this role is pivotal in shaping the future of Finisterre’s bricks-and-mortar presence. You’ll take ownership of delivering a consistent, retail experience while driving operational excellence and maximising store performance.
As the Head of Retail, you’ll lead, inspire, and develop a passionate retail team, embedding Finisterre’s brand DNA into every customer interaction. You’ll drive exceptional retail standards and use commercial insight, with data-driven decision-making and team development to ensure our stores build customer loyalty and brand advocacy.
About Finisterre
Born from our love of the sea, Finisterre is a pioneering B Corp-certified outdoor lifestyle and surf brand with a proud Cornish heritage and a mission to inspire a connection with the sea.
We design and manufacture sustainable, premium products for those who share our passion for the outdoors, adventure, and protecting the planet.
With 14 thriving UK retail stores and ambitious plans to double our footprint to 30 locations over the next five years, we’re at an exciting stage of growth. As part of this journey, we’re looking for an inspirational Head of Retail to lead our retail strategy, elevate our in-store experience, and drive the next phase of our expansion.
Key Responsibilities
* Define and execute a multi-year retail growth strategy to double our store footprint.
* Lead the new store pipeline, from scoping and feasibility through to successful openings.
* Analyse performance and identify opportunities to maximise revenue and profitability.
* Customer Experience & Brand Representation
* Ensure an exceptional and consistent in-store experience that embodies Finisterre’s values and identity.
* Oversee visual merchandising across all locations to create inspiring, on-brand retail environments.
* Act as a brand ambassador, embedding our heritage, sustainability mission, and lifestyle ethos into every store
Team Leadership & Development
* Lead, mentor, and inspire retail managers and store teams to deliver outstanding results
* Build a culture of empowerment, collaboration, and accountability across the retail network
* Develop training programmes to equip teams with the skills to provide world-class customer service
Operational Excellence
* Work with retail operations, ensuring we deliver efficient processes and seamless customer journeys
* Use actionable insights and data to optimise store performance and inform decision-making
* Collaborate closely with leadership peers across marketing, e-commerce and merchandising to create an integrated customer experience
What you’ll Bring to Finisterre
* We’re looking for a visionary retail leader who’s passionate about creating exceptional customer experiences and driving growth. You’ll bring: 10+ years’ experience in senior retail leadership, ideally within a lifestyle, outdoor, or premium apparel brand
* A proven track record of delivering significant growth, improving store performance, and leading retail expansion
* Strong commercial acumen with the ability to translate data insights into actionable strategies
* Inspirational leadership skills with the ability to engage, coach, and develop high-performing teams
* Excellent influencing skills, with the confidence to engage and present at board level
Other Requirements
Important: The successful candidate must, by the start of their employment, have permission to work in the UK. Please note that Finisterre are not licensed to sponsor overseas workers.
What You’ll Receive from Finisterre
We are offering a full time, permanent contract, based remotely with regular travel required. We’ll invest in you with a competitive salary depending on your skills and experience.
But it’s not just a job. At Finisterre, we provide an opportunity to grow and develop yourself within at a fast-paced, growing B Corp certified brand with a great culture and an exciting purpose. You’ll get the chance to collaborate with a diverse community of people with a shared mission. In return, we take good care of you through a range of initiatives and rewards, including:
* A discretionary bonus scheme, based on company performance
* A pension scheme with Nest
* 25 days holiday per year, plus up to 8 UK bank holidays
* Additional holidays for length of service
* Your birthday day off
* 60% product discount for personal and gift use
* 30% Friends and Family product discount
* Life assurance with access to an employee assistance program
* Access to a wide range of wellbeing programs, including counselling services, headspace membership, eye tests, yoga, cycle to work and a range of perks
* Regular company social events
* Paid volunteering opportunities – we will support you in giving back to communities and causes
* Various discounts from our B Corp community
* Individual training and development plans
* Sea Tuesday companywide updates
* And so much more!
Closing date: We’ll be interviewing as we go along, so we’d encourage you to submit your application at the earliest opportunity.
Finisterre is committed to building diverse and inclusive teams. We celebrate difference and encourage everyone to join us and be themselves at work.
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