MCS is McCann’s global hub for social and influencer capabilities. MCS’s diverse mix of over 100 strategic thinkers, creatives, makers, innovators, and cultural connectors have one simple mission – to build enduring brands on social.
MCS offers end-to-end social strategy, social-first creativity, community management, influencer marketing, paid social, and analytics, underpinned by a suite of proprietary tools. Their client roster includes Aldi, Nike, and Xbox, amongst others.
McCann Content Studios London is part of McCann London, a creative agency dedicated to telling the truth and telling it well, because we believe when a truth is told well, things change for the better. Fueled by an obsession with truth and the richness of a connected network, our work lives on the edge of mainstream culture, building enduring brands, growing businesses, and giving our people a platform to grow.
We’ve delivered joy with a little help from Snoop Dogg, Katy Perry, Xtina, and Latto for ‘Did Somebody Say Just Eat’, helped L’Oréal show people ‘They’re Worth It’, given everyone access to great quality food most notably with Kevin the Carrot for Aldi, and put a ‘Priceless’ tag on Mastercard, to name a few.
About the team
The Influencer Manager is a key role within the influencer arm of McCann Content Studios. The team is culturally curious and innovative, delivering global influencer-focused marketing solutions at scale. We are on a mission to create work that drives purpose, passion, and results, building communities through influence.
About the Influencer Manager role
As Influencer Manager, you’ll be responsible for crafting and managing influencer marketing campaigns and proposals on behalf of our clients. You’ll leverage your relationship management skills to seamlessly service our clients, maintaining a standard of excellence from the initial briefing process through to execution.
We’re looking for a driven individual with the ability to adapt new trends into incredible work. You’ll have an excellent understanding of talent management, content strategy, brand alignment, and performance analytics.
Key duties and responsibilities
1. Execute best-in-class influencer marketing campaigns for various brands simultaneously, working with the wider team.
2. Utilize creativity and understanding of current trends to deliver innovative creator activations for clients.
3. Adhere to best practices around campaign delivery, using influencer marketing tools and championing new tools and processes.
4. Perform competitive analysis, industry research, and assess best practices.
5. Draft, negotiate, and execute influencer agreements, ensuring templates are current with industry changes, and leverage existing contacts and industry knowledge to build opportunities.
6. Collaborate with the team to brainstorm and create new opportunities, keeping abreast of current projects.
7. Display excellent activation and project management skills.
8. Take ownership and accountability for work and projects.
9. Support and mentor junior team members, ensuring effective communication and collaboration.
10. Apply high levels of commerciality and understanding of the broader marketing environment.
About you
* A natural client service person, approachable, personable, with a can-do attitude.
* Highly organized, process-driven, with strong time management skills and the ability to manage multiple projects and priorities.
* Thorough problem solver with a proactive work ethic.
* A social media enthusiast with a growing understanding of platforms and trends.
* Detailed knowledge of data collection and influencer analytics.
* Experience in implementing and optimizing paid social campaigns on platforms like Instagram, Facebook, Twitter, LinkedIn, and Snapchat.
* Ability to conduct competitor analyses to identify gaps and opportunities.
* Proficiency with digital analytics, social tools, Excel, PowerPoint, and CreatorIQ.
* Adept at campaign tracking, research, and synthesizing insights to inform strategies.
* Curious about industry trends, always learning through various media.
* Highly adaptable to changing client and team needs.
Perks of the job
In addition to standard benefits, we offer:
* Three ‘Time Well Taken’ days annually for collective time off.
* On-demand mental health and coaching support, plus a free Headspace membership.
* Subsidized massages, haircuts, manicures, and furry friend cuddles in our dog-friendly office.
* Free onsite breakfast, snacks, drinks, and rooftop lounge nights.
* Growth tools including SPARK, LinkedIn Learning, NABS, WACL, and the IPA.
* Your birthday off.
* A tree planted in your name for each McCanniversary.
* Cycle to Work scheme, showers, and hair styling facilities.
* Partner discounts and access to financial advice.
McCann Worldgroup is an Equal Employment Opportunity (EEO) employer. We embrace diversity and provide equal opportunities regardless of race, religion, gender, sexual orientation, age, veteran, or disability status.
Let us know if you require additional assistance during the process.
McCann helps brands build meaningful platforms that drive growth and impact culture. Founded over 100 years ago with the “Truth Well Told” platform, McCann is a leading global advertising network, part of McCann Worldgroup and the Interpublic Group (NYSE: IPG).
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