Overview
Content Marketing Manager role at TipTopJob in Telford. This is a hands-on, end-to-end role focused on planning, executing, and analysing strategic marketing initiatives for defined target markets. Pay up to GBP 45k with a hybrid setup.
This position emphasizes strategic messaging, market alignment, and business impact, working alongside sales to develop content that addresses customer pain points and industry challenges with a solution-based approach.
Responsibilities
* Conduct comprehensive research to understand target markets, customer pain points, and industry trends.
* Analyse competitors to identify opportunities for differentiation and market positioning.
* Identify innovative approaches and leverage industry trends.
* Develop UK-specific marketing strategies aligned with business objectives and global priorities.
* Create detailed campaign plans tailored to target markets, focused on brand awareness, lead generation and customer engagement.
* Produce high-quality, impactful marketing content, including articles, emails, white papers, case studies, webinars, trade show concepts, press releases, and social media posts.
* Proactively project manage campaigns to ensure they are executed on time and within budget.
* Monitor campaign performance and provide actionable insights to optimise future efforts.
* Work closely with global market coordinators, local sales teams, and marketing operations to ensure strategies and content align.
* Act as a bridge between local marketing needs and global marketing initiatives.
* Develop and leverage relations with relevant trade associations and industry groups to amplify content reach.
* Identify opportunities to attend or contribute content for association-led events, conferences, and webinars.
Qualifications
* Proven experience in a B2B marketing or content strategy role, preferably in a solutions-based environment.
* Background in a technical-based industry.
* Strong commercial awareness and a customer-first mindset.
* Excellent communication and copywriting skills, with a clear and concise tone.
* Ability to manage multiple projects and priorities simultaneously.
* Comfortable working independently but collaborative with sales and global teams.
* This is a standalone role managing projects rather than a team.
What’s on Offer
* Salary up to GBP 45k per annum
* Hybrid working: 2 days in the office and 3 days at home
* Supportive and collaborative team environment
* Opportunities to work on high-impact campaigns in focused market areas
* Ongoing professional development and training
* 25 days holiday plus bank holidays
* Work wear allowance
* Pension scheme
* EAP programme to support mental health
* Benefits programme via BHSF with financial support, high street vouchers and discounts
* Flexible working hours between 8am and 5pm
Location
This role is based in Telford, offering a fantastic opportunity to work in a vibrant and accessible location.
Apply
If this Content Marketing Manager role sounds like the perfect fit for your skills and ambitions, apply now. Your CV will be forwarded to Jonathan Lee Recruitment, a leading engineering and manufacturing recruitment consultancy established in 1978.
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