Position Title: Brand Manager STANLEY – EMEA‑ANZ; Location: Maidenhead, Berkshire, England; Employment: Permanent.
Come Build Something that Matters. It takes great people to achieve greatness—people with a sense of purpose and integrity, a relentless pursuit of excellence, and a drive to make things better.
Key Responsibilities
* Lead the strategic development and execution of brand campaigns for the PT and OTD categories across EMEA‑ANZ.
* Translate brand and business objectives into insight‑led marketing strategies that drive awareness, engagement, and sales.
* Support the Brand team in delivering consistent, cohesive, and compelling brand messaging aligned with the global STANLEY positioning and Global Brand Equity direction.
* Assist in building category‑specific toolkits and GTM launch packages for New Product Development (NPD), aligned to regional focus areas.
* Develop integrated marketing campaigns from briefing to execution covering traditional, digital, social, retail, and eCommerce.
* Create and oversee campaign assets across all touchpoints, including photography, video, POS, packaging, influencer marketing, and retailer‑specific executions.
* Ensure all creative outputs are aligned to brand tone, guidelines, and core messaging pillars.
* Partner with the Shopper Marketing Manager to ensure PT and OTD campaigns connect the online and in‑store journey effectively.
* Work closely with central digital and analytics teams to track campaign KPIs, monitor ROI, and optimize performance across media and retail platforms.
* Utilise insights on market trends, shopper behaviour, and digital engagement to inform brand strategy and content development.
* Align closely with Product Management, Product Commercialisation, Digital Marketing, and regional marketing teams across 25+ markets to ensure brand consistency and relevance.
* Collaborate with agency partners, creative teams, and production resources to bring campaigns to life on time and within budget.
* Keep abreast of emerging marketing technologies, platforms, and best practices to improve engagement and effectiveness.
* Support the evolution of a newly revitalised STANLEY brand identity through strategic experimentation and bold brand storytelling.
Qualifications
* 3–5 years in Brand Marketing, ideally within the Tools industry or a Brand/Advertising agency background.
* Bachelors degree in Marketing, Business, or a related field.
* Experience working across both professional and consumer audiences is strongly preferred.
* Familiarity with marketing to retail channels, both digital and in‑store.
* Demonstrated success in brand campaign planning, content development, and cross‑functional collaboration.
Skills & Competencies
* Strong strategic thinking with commercial awareness.
* Hands‑on experience managing multi‑channel marketing campaigns.
* Close attention to detail and the ability to manage multiple projects simultaneously.
* Fluent in English; additional European languages beneficial.
* Proficiency in digital marketing tools (PIM, DAM, social platforms, eCommerce CMS, etc.).
Benefits
* Competitive salary and comprehensive benefits plan, including discounts on Stanley tools and partner programs.
* Career development across 20+ brands, with access to learning resources such as our digital learning portal.
* Inclusive, collaborative culture that values diverse perspectives.
* Opportunities to give back through volunteerism and sustainable business practices.
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