Job Description
MAIN RESPONSIBILITIES
Influencer Strategy & Gifting
* Own DeMellier’s influencer strategy across Europe, prioritising authentic, long-term relationships that drive both brand equity and measurable impact.
* Manage the influencer gifting programme, directing a team of PR Assistants and Coordinators to ensure timely, high-quality outreach aligned with monthly targets and product priorities.
* Use Tribe to identify and evaluate creators and tastemakers based on brand fit, engagement, content quality and potential business impact.
* Monitor and report on influencer performance using key metrics such as reach, EMV, potency, and engagement, with a focus on drawing clear links between activity and business outcomes.
* Coordinate closely with the Merchandising team to align product send-outs with launches, priorities and stock availability.
* Lead relationship-building trips or appointments in key markets to nurture top-tier influencers and press contacts.
Press Relations
* Develop and execute a proactive, seasonal press strategy to drive earned media coverage across fashion, lifestyle and business titles, with a focus on Europe.
* Build and maintain strong direct relationships with editors, journalists, stylists and VIP dressers to ensure consistent, high-quality coverage.
* Use Cision to manage and expand media relationships, track coverage, and identify key press contacts.
* Create and maintain a forward-looking press calendar with seasonal angles, product news and brand storytelling opportunities.
* Partner with the Content Editor to brief and distribute press releases, product information and media assets.
Events & Brand Activations
* Lead the planning and execution of press days, influencer appointments and gifting suites, ensuring they are strategically designed to support launches and storytelling moments.
* Manage all event elements from guest list strategy and location selection to presentation and post-event reporting.
* Support wider brand moments and campaign activations when there is a PR or influencer component, collaborating with the broader Marketing and Creative teams.
Affiliate & Wholesale Support
* Collaborate with the performance marketing team to ensure influencer outreach supports affiliate goals and identifies creators with high conversion potential for future gifting.
* Support the Wholesale team with press and influencer outreach around store launches, retail moments or territory-specific marketing activities.
* Provide toolkits, messaging and brand support to wholesale partners when relevant.
Budget & Tools
* Manage the PR and influencer budget, overseeing spend, issuing POs and ensuring all activity is cost-effective and well-documented.
* Maintain accurate and up-to-date records in Airtable, ensuring visibility across teams and stakeholders.
* Produce regular reporting across influencer and press performance using Tribe, Cision and internal analytics tools, feeding insights back into strategy.
REQUIREMENTS
* 5+ years’ experience in PR and influencer marketing, ideally within the luxury or premium fashion space.
* Fluent in French, both spoken and written (additional knowledge of Italian or Spanish is a plus)
* Strong press and influencer relationships in Europe, with a pulse on emerging talent and media trends.
* Proven success in building high-impact, non-paid influencer programmes and generating earned media coverage.
* Proficient in Tribe, Cision, and ideally Airtable.
* Skilled at managing and mentoring junior team members.
* Analytical and organised, with the ability to balance creativity and performance.
* Excellent written and verbal communication skills.
* Passionate about luxury fashion and DeMellier’s brand purpose.
BENEFITS
* Hybrid-working
* Annual Leave package increasing the longer you stay with us
* Enhanced company maternity policy
* Time given yearly to volunteer for a charity of your choice
* Employee Discount: 50% off Stock and up to 90% off Seasonal Sample Sales