Marketing Manager – A Rare Opportunity to Join IK Trax
Location: Aberdeen
Reporting to: Vice-President
Direct Reports: Marketing Assistant
Are you a strategic, creative and data driven marketing professional looking for your next challenge?
A rare opportunity has arisen to join IK Trax as our Marketing Manager, following the departure of a long‑standing and highly valued team member. If you are ready to make a real impact in a growing, forward‑thinking organisation, we want to hear from you.
Why This Role Is Special
This is not your average marketing job. You will have full responsibility for shaping and delivering the entire marketing function for IK Trax, leading strategy, driving brand visibility, and ensuring our marketing activity directly supports business growth. With a broad blend of strategic influence and hands on delivery, no two days will be the same.
What You Will Be Doing
As our Marketing Manager, you will:
Lead on Strategy & Planning
* Create and execute impactful marketing strategies aligned to business goals.
* Manage the marketing budget and prioritise key activities
* Champion internal communication and cross team collaboration.
* Protect and evolve the IK Trax brand across all channels.
* Provide guidance, training and mentoring to direct report and Sales team to ensure effective use of marketing tools, campaigns and resources.
Own Campaigns, Content & Product Marketing
* Deliver integrated campaigns that boost visibility and drive leads.
* Produce compelling content from brochures, presentations, case studies, social media and more.
* Lead product launch activity and marketing collateral.
* Manage webinars, press releases, award submissions, editorials and thought leadership pieces.
Drive Digital Growth
* Oversee the continuous development of our website.
* Manage social media activity, email marketing, and LinkedIn PPC.
* Use analytics, SEO insights and CRM data to optimise performance.Act as CRM owner, ensuring high-quality data and strong system use across Sales & Marketing.
Deliver Impactful Events
* Manage our participation in exhibitions, conferences and industry events.
* Lead planning, logistics, visuals, promotional activity and post event ROI tracking.
* Maintain an annual events calendar and assess value and opportunities.
* Report on performance, trends and opportunities.
* Support evaluation of marketing ROI.
What You Will Bring
* Degree in Marketing (or equivalent experience)
* Proven success in a similar marketing role
* Strong IT literacy and CRM experience (HubSpot/Salesforce a bonus)
* Experience with Adobe Creative Cloud is a plus, but not essential.
* Excellent communication skills, written, verbal, and visual.
* Highly organised, detail oriented and able to manage multiple priorities.
* A collaborative mindset, with the confidence to work independently when needed.
* Data-driven thinking and a passion for continuous improvement.
* Ability and willingness to attend events and visit IK Group locations, including occasional global travel.
Ready to Take the Next Step?
If you are eager to lead a vibrant, forward thinking marketing function and step into the business at an exciting time of change, we would love to hear from you. This is a rare opportunity not to be missed.
Applicants must have the right to work in the UK and not require sponsorship.
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