Field Sales Executive – FMCG (UK Market)
Location: Luton, England (London Region)
Company: V EXFO - Vaibhav Exotic Foods is a Brand being managed by NRG Group of Companies (
Employment Type: Full-Time
About the Role
We are seeking a highly driven and field-oriented Field Sales Executive to expand and strengthen our FMCG distribution footprint across the United Kingdom.
This is a travel-intensive, performance-focused role aimed at building long-term partnerships with wholesalers, ethnic retailers, independent stores, and distribution partners while driving consistent month-on-month revenue growth.
The selected candidate will act as a strategic bridge between:
* UK customers
* The V EXFO-UK operations team.
The primary objective is to increase UK revenue through structured travel planning, strong relationship management, aggressive order generation, and disciplined account follow-up.
Educational Qualifications:
* Bachelor’s degree in business administration, Marketing, Supply Chain, International Trade, or a related field
* MBA (Marketing / International Business) preferred
Required Experience:
* 1 - 2 years of experience in FMCG sales, distribution, or retail sales
* Prior exposure to UK wholesale, ethnic retail, or independent retail markets preferred
* Proven experience in field sales and territory management
* Experience handling distributors, wholesalers, and B2B customers
* Exposure to logistics coordination and route planning
* Demonstrated track record of achieving monthly or quarterly sales targets
Required Skills:
* Strong analytical mindset with excellent Excel proficiency.
* Field-oriented and comfortable with frequent travel (60–70%).
* Strong communication and negotiation skills.
* Relationship-building capability with a long-term business focus.
* Detail-oriented approach (store visits, shelf audits, SKU analysis, merchandising checks).
* Basic understanding of FMCG retail operations and supply chain flow.
* Ability to work independently with high ownership and accountability.
* Strong follow-up discipline and structured reporting capability.
* Problem-solving ability in customer servicing, credit, delivery, and coordination matters.
Roles & Responsibilities:
1. Territory Development & Travel Execution (60–70% Travel)
* Travel extensively across the UK to meet wholesalers, retailers, and distribution partners
* Conduct in-person meetings with customers and prospects if required.
* Strengthen relationships with existing customers
* Identify and onboard new retail and wholesale partners
* Map high-potential South Asian retail clusters across assigned territories
* Represent the company at trade meetings, exhibitions, and community business events
2. Sales Growth & Order Generation
* Drive consistent month-on-month revenue growth
* Achieve defined monthly sales targets
* Reactivate inactive accounts and convert them into recurring customers.
* Increase order frequency and average basket size
* Promote fast-moving and high-margin SKUs
* Introduce new product launches to customers
* Negotiate commercial terms and coordinate delivery requirements
3. Customer Relationship Management
* Maintain structured follow-up cycles for all assigned accounts
* Build long-term partnerships through relationship-based selling
* Address customer concerns, delivery issues, and account-related matters
* Ensure smooth order-to-delivery execution
* Provide regular customer health, pipeline, and revenue reports to management
4. Internal Coordination
* Work closely with internal sales support & operations teams for:
* Lead generation
* Follow-up calls
* Order reminders
* Payment follow-ups
* Coordinate with warehouse and dispatch teams for order planning
* Align with marketing teams for territory-specific promotions
* Maintain structured CRM and customer database records
5. Market Intelligence & Strategic Contribution
* Track competitor activities and pricing within the UK market
* Identify regional product demand trends
* Provide territory performance insights to management
* Recommend expansion opportunities in new regions
* Identify opportunities for sub-distributors and channel partners
Preferred Candidate Profile:
We are particularly interested in candidates who have a strong understanding of the South Asian retail ecosystem within the UK and can effectively engage with business owners from these communities.
Preferred Languages:
* Hindi
* Telugu
* Urdu
* Punjabi
Candidates who can communicate in one or more of the above languages will be given preference, as a significant portion of our customer base consists of South Asian wholesalers, retailers, and community businesses across the United Kingdom.
What We Offer:
* Career growth opportunities within a fast-growing FMCG distribution business.
* Exposure to the UK retail and wholesale distribution network
* Opportunity to contribute directly to the company's market expansion strategy