Consumer Marketing Manager UKI
Represent the voice of the consumer in one of our key categories within our Personal Health business in the UK, and manage the Consumer Marketing Intern. This role is responsible for developing and executing marketing plans to drive household penetration, brand preference and market share in the UK market.
Responsibilities
* Develop and deliver the local UKI marketing activation plan based on agreed AOP for the category and local consumer insights together with the Consumer Marketing Leader (CML).
* Champion the voice of the zone and provide business performance and local insights about consumers, markets, competition and trends to the WE regional team.
* Manage up to 24 months of planning performance, short and long term, to ensure delivery of the FY key goals.
* Define local portfolio and channelisation based on Western European range/Channelisation to accommodate local consumer & customer needs.
* Embrace passion for fundamentals and ensure that every consumer touchpoint and all consumer-facing marketing activities (incl. D2C, Amazon and New Business Development) are perfectly executed (PDP, point of sale) together with Shopper, Media/PR and professional team in the zone and cross‑functional regional teams.
* Ownership of E2E performance for the respective category in the UK and lead the E2E performance squad, integrating and orchestrating all relevant functions (acts as E2E SoB squad lead) including performance management to drive excellence in execution and secure business performance delivered according to KPIs.
* Lead the development and execution of the local marketing strategy and planning, and own the controllable A&P spend responsibility together with CML (e.g. sample budget).
* Contribute to the regional strategic plan processes, and be responsible for delivering zone SOB Analysis/Ambitions and go‑to‑market enablers together with RBUL and CML.
* Optimize marketing performance and drive continuous improvements applying LEAN (Daily Management Board, Problem Solving).
* Actively contribute to the development of new business models together with the regional team.
Qualifications
* Experience with beauty brands or in the beauty industry is a benefit but not mandatory.
* Experience in digital consumer marketing focusing on building an online brand.
* Experience as an integrator in a dynamic market and/or matrix organization within FMCG.
* Brand activation experience and analytical skills.
* Experience with P&L management including revenue and margin management.
* Marketing channel mix strategies (online and offline).
* Experience working in a cross‑functional team.
* Experience working in a business with complex market/channel structures.
* Applying Lean (problem‑solving skills, daily management).
* Positive energy and drive to create impact.
Equal Employment Opportunity
We are recognised as a Disability Confident employer and are proud to be part of the Armed Forces Covenant & mental Health at Work Commitment. We welcome all applicants including those from minority backgrounds, LGBTQIA+ and individuals living with a disability & neurodiversity.
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