Ad Effectiveness Lead, Sell-side Platform
London | Up to £85,000 per annum
Join a global AdTech leader driving advanced media measurement across top publishers and platforms. You’ll lead campaign studies that fuel smarter advertising decisions across EMEA.
This is the perfect role for a measurement expert who can turn data into clear, commercial insights and work directly with major sell-side clients to prove effectiveness and shape strategy.
What You’ll Do:
* Run end-to-end campaign measurement projects (brand/sales lift, reach, etc.)
* Translate complex data into strategic insights for publishers & platforms
* Champion adoption of measurement tools across EMEA
* Influence product innovation with client feedback
* Collaborate with Sales, Product, and Marketing Science teams
What You Bring:
* 5+ years in digital media measurement (agency, platform, brand, or vendor side)
* Strong grasp of ad effectiveness metrics and study design
* Skilled in R, SQL or Python (or closely familiar with analytics tools)
* Confident communicator with regional client experience
* Bonus: background in streaming/CTV or video analytics
Get in touch with Alex Kirk
Associate Director, Ultimate Asset
E - Alex.kirk@ultimateasset.com