Channel 4’s streaming service is home to original and exclusive shows, iconic TV series, and gives users the ability to watch live and catch up on C4’s channels.
Channel 4 streaming is available on over 20 different platforms including channel4.com, mobiles, tablets, PCs, TVs and games consoles. We have the youngest audience of all the public service broadcasters and constantly strive to appeal and be relevant to younger viewers.
The Digital Marketing team is a key team within the wider Marketing team at Channel 4. We look after a huge range topics and projects such as: Paid Social (Meta, TikTok, Snap) planning and strategy; Audience targeting and measurement; Ad campaigns for Channel 4+ our paid membership programme; Always-on ad campaigns targeting users with 1st Party Data; Testing and Experimenting with new ad-platforms and creative formats; Search (PPC & SEO), plus loads more stuff.
SEO requires a slightly separate set of skills, but this apprentice will be closely involved in analysing and optimising towards our organic search performance.
The Digital Marketing & SEO apprentice’s mission is to ensure Channel 4’s ads appeal to a broad audience and perform well in their goals to drive Channel 4 views, as well ensure that the most people possible can find and access Channel 4 content, no matter what search engine they are using. You will work with lots of people in marketing as well as broader teams such as Product, 4Creative, 4Studio, Tech, and Pictures.
KEY RESPONSIBILITES
1. Copywriting: support the team in writing the descriptions for ads across paid social, display, paid search, and organic search. Also, writing articles that help drive traffic to Channel 4.
2. Interrogating analytics tools and other data sources to answer questions and influence decision making. Such as Meta/TikTok ad managers, adobe reporting, search console.
3. Creative testing and optimisation: understanding what types of digital ads drive our KPIs and making suggestions to our creative teams on what will work based on data and insight.
4. Work with the paid marketing team and Product team to align PPC and SEO goals.
5. Collaborate with other departments and assist with SEO training sessions led by the SEO Manager.
6. Analyse traffic stats to review website performance alongside the data team.
7. Build relationships internally and externally in order to grow channel4.com’s visibility in search engines via linkbuilding efforts.
8. Channel 4+ support. Setting up deals and campaigns with affiliate partners such as Unidays & Student Beans. Reporting on performance and optimising to success.
9. Identify key trends and search terms which will drive viewers to Channel 4 content, as well as new formats and platforms to consider advertising on.
10. Research the future of search, such as AI and TikTok, and help Channel 4 plan for these new environments.
ESSENTIAL EXPERIENCE & SKILLS
As part of the application process you’ll be asked to tell us how you meet the essential criteria listed below. When answering this question think about examples from your experience so far, this doesn’t need to be professional experience but could be academic, from volunteering or a part-time job.
We’ve provided some examples beside the first four criteria of experience that could demonstrate you have these skills. Please note you do not need to use these examples, they are just here for guidance and you should draw from your own personal experiences.
11. Verbal and written communication skills – Verbal – e.g., experience of dealing with customers or working as part of a team. Communication – e.g. writing emails, completing an application form or essay, or if you have a hobby that involves creative writing.
12. Proven experience in creative writing/copywriting. E.g., a student newspaper or an online blog.
13. Attention to detail – e.g., cashing up on tills or proofreading coursework.
14. Organisation skills and ability to prioritise tasks – e.g., planning events, whether personal or for professional purposes, as well as managing work life balance, for example working whilst doing coursework/exams.
15. An understanding of and a passion for Channel 4's
16. Confirm you have Maths & English GCSE Grade C (4) or above.
17. Active user of search engines and how they can be used to discover content.
18. An interest in digital marketing and how to expose our audiences to the content they love.
19. A collaborator with good communication skills (verbal, written and presentational).
20. Technology fan – e.g. Do you wonder how the web works? Do you want to understand how and why websites are built the way they are?
QUALIFICATION OFFERED WITH THIS APPRENTICESHIP
LENGTH OF APPRENTICESHIP
15 months
ALTERNATIVE APPLICATION FORMATS
We are committed to making the application process accessible. If you would like to discuss suggestions for alternative formats, or have any questions about the recruitment process in general, please contact us at
Take a look at our access page for more information, which you’ll find by clicking. You can also watch our YouTube video, .
RELOCATION
If you need to relocate in order to take up this opportunity, we can offer you support towards the financial costs of moving. This includes a contribution towards your deposit and first months’ rent, plus visits to your new city to look for accommodation.