Freelance Creative Delivery Lead (2 Days/Week) – Letterfest
Location: Remote / UK-based preferred
Type: 2 Days per Week (Freelance Contract/Flexible Hours)
Day Rate: £350–£450/day (dependent on experience)
💡 About Letterfest
Letterfest is an award-winning personalised gifting brand that transforms meaningful moments into beautiful keepsakes. From bespoke illustrations to storybooks that feature real families, our products are designed to capture the joy of life’s milestones — whether it’s a first Father’s Day, a baby’s arrival, or a wedding day to remember.
We’re a small, creative, purpose-driven team with big ambitions and a loyal customer base in the UK and US. We bring heart and craft to every customer experience.
🎯 Role Overview
We’re excited to bring on a Freelance Creative Ops Lead to run our new Meta-focused creative sprint process. This is a pivotal hands-on role, orchestrating the full creative lifecycle—from ideation to execution—for high-impact ad campaigns.
You’ll be the linchpin between marketing, in-house designers, and freelance creators, driving operational excellence, fostering creative alignment, and embedding AI tools to streamline output, feedback loops, and performance analysis.
🛠️ Key Areas of Contribution
Creative Sprint Management
* Own and evolve the our creative ad sprint process to ensure on-time, high-quality creative delivery
* Define sprint cadence, checkpoints, and outputs for agile campaign support
Briefing, Ideation & Execution
* Translate campaign goals into clear, insight-driven creative briefs
* Facilitate ideation sessions with internal and freelance talent
* Champion data- and AI-informed creative choices
Team & Resource Management
* Manage internal creative bandwidth and schedule freelance support as needed
* Foster a collaborative culture with shared goals and timelines
Workflow Optimisation
* Deploy and refine project management systems (e.g., Notion, Asana, Figma)
* Integrate AI-based tools for asset tagging, versioning, and review routing
Stakeholder Communication
* Act as central liaison between Creative, Marketing, and external creators
* Ensure alignment across departments and transparency in expectations
Quality Control & Performance Loop
* Vet deliverables for brand consistency, clarity, and ad-readiness
* Collaborate with marketing to analyse performance and feed insights into future sprints
🧠 Skills and Experience
* Proven track record in Creative Ops, Project Management, or Production roles
* Expertise in Meta creative formats, social ad strategy, and digital performance feedback
* Familiarity with managing mixed teams (in-house + freelance)
* Proficiency in PM and creative collaboration tools
* Comfortable working with data and AI tools to guide decision-making
🧹 What Makes This Role Work in 2 Days/Week
This role is built for senior-level autonomy and high-leverage impact:
* You’ll architect the sprint process and delegate execution to empowered team members
* Use asynchronous tools to minimise meeting time and maximise momentum
* Lead by influence, clarity, and coaching rather than micromanagement
📈 What Success Looks Like (6–12 Months)
🎨 Streamlined and repeatable creative sprint processes for paid campaigns
📊 Shorter feedback loops and stronger performance attribution from creative to spend
🤝 Creatives and stakeholders aligned and energised by clear workflows
⚙️ Workflow and tooling improvements that elevate output while reducing friction
📈 Performance-led creative insights built into every iteration
🌱 Growth Path
This freelance contract may evolve into a permanent or expanded strategic role as our ad creative ecosystem scales. Future responsibilities could include owning full-funnel content ops, experimenting with AI-generated creatives, or guiding cross-channel visual identity.