Are you an experienced digital professional passionate about delivering seamless website experiences and optimising customer journeys? This successful and well-established luxury travel company is looking for a talented Website & CRM Manager to join their dynamic marketing team!
About the Role:
As the Website & CRM Manager, you will play a key role in managing both company website and eCRM customer journey. You will oversee the operational aspects of website content, ensuring it's up-to-date, technically sound, and optimised for search. You will lead website management projects, ensuring functionality, performance, and user experience are always at their best. Additionally, you will collaborate closely with the Head of Marketing to develop and execute CRM strategies aimed at customer retention, prospect acquisition, and conversion.
What You'll Be Doing:
Website Management:
Oversee operational efficiency and website updates in collaboration with our website agency.
Manage website bugs and development roadmaps, ensuring smooth project progression.
Ensure website security in partnership with external agencies and developers.
Lead content updates, working closely with copywriters, content creators, and the wider marketing team.Customer Journey Optimisation:
Collaborate with the Head of Marketing to analyse and improve the digital customer journey.
Run A/B and multivariate tests with our CRO agency to optimise the conversion funnel.
Oversee CRM and website agencies to implement customer journey improvements and manage data feeds between systems.
Take the lead on eCRM strategy, including management of ESP providers and CRM database oversight.UX/UI and Content Management:
Partner with agencies to conduct user research and improve website UX.
Manage content requests and ensure timely updates that comply with sustainability, compliance, and trading requirements.Project Management:
Lead new website builds and projects, collaborating with internal teams and external agencies.
Gather requirements and manage the briefing process for new website developments.Your Skills & Experience:
Essential:
Proven experience in website management, leading build projects, and overseeing content updates.
Strong agency and supplier management experience, working collaboratively with internal teams and external partners.
Track record of enhancing customer journeys through CRM, website management, and conversion rate optimisation.
Experience using a CMS, with WordPress being a preference.
Analytical mindset with strong skills in interpreting A/B test results and data analysis.
Operational oversight of customer data to ensure compliance with privacy and security policies.
Deep understanding of SEO best practices.Key Attributes:
Data-driven with a strong understanding of user behaviour.
Experience in eCRM and Email Service Provider (ESP) platforms.
Ability to document complex data flows and translate them into actionable strategies.
Exceptional organisational and project management skills.
Creative, self-motivated, and capable of balancing strategic thinking with hands-on execution.
Project management qualifications or agile project management experience.
Knowledge of HTML and proficiency in Zoho Campaigns.Desirable:
What's on offer?
Competitive Salary of circa £45,000-£50,000 depending on experience
31 Days of Annual Leave (including bank holidays, increasing with service).
Hybrid Working: 3 days in the office, 2 working from home.
Monday-Friday Schedule (9:00 AM - 5:30 PM, with 1 hour lunch).
Travel Perks: Special offers and discounts for staff, family, and friends.
Pension Scheme and much more!How to Apply:
If you're ready to help create amazing digital experiences and drive CRM strategies to new heights, we'd love to hear from you. Apply via LinkedIn or send your CV and a cover letter to (url removed)