Our client is are looking for a Channel Marketing Manager with hands-on experience across the full marketing mix in a B2B environment to lead and manage marketing strategy for a key channel across the UK. This role will focus on driving growth and expanding market presence within the trade and distribution channel, focussing on electrical wholesale and plumbers merchant sectors, targeting both social and private landlords as well as electricians and contractors. The Channel Marketing Manager, will drive the PR strategy for the trade channel, maximising opportunities to enhance brand visibility and market position and manage the loyalty installers programme. This role is a mix of strategic planning and execution, with responsibility for both long-term marketing strategies and day-to-day tactical activities. You will work closely with our sales, product, technical and customer experience teams to create opportunities, engage customers, and enhance brand presence.
Main Duties
Lead the development and execution of comprehensive marketing strategies tailored to the electrical wholesale and plumbers merchant market segments.
Lead the growth phase of a loyalty scheme, building our relationship with skilled electricians and driving engagement.
Ensure collaboration with key business areas to identify and capitalise on new opportunities, and ensure an integrated and aligned marketing function which supports the needs of the business.
Drive the PR strategy for the trade channel, identifying and maximising PR opportunities to enhance brand visibility and reputation.
Develop and create marketing collateral to support promotional efforts and ensure consistent messaging across all customer touchpoints.
Manage and optimise the marketing budget, ensuring maximum return on investment for all marketing activities for the channel.
Drive brand awareness and engagement ensuring consistency in messaging and positioning across all marketing channels.
Develop and execute promotional campaigns that support product sales and engage customers effectively within the target markets.
Work with internal stakeholders to track and report on the performance of marketing campaigns, ensuring continuous improvement.
Manage relationships with external agencies, suppliers, and partners as needed to support marketing efforts.
Skills and Knowledge
Ability to work flexibly in a fast-paced environment.
Proven B2B marketing experience spanning the full marketing mix.
A degree in Marketing, Business, or a related field.
Excellent strategic thinking and hands-on marketing experience, including both online and offline channels.
Familiarity with CRM systems and digital marketing tools.
Ability to work collaboratively with sales and product teams and cross-functional departments to achieve shared goals.
Budget management skills for the prioritisation of resource.
Exceptional written and verbal communication skills, with the ability to create clear, persuasive messaging for varied audiences.
Experience in driving PR strategies and generation of content.
Ability to build strong stakeholder relationships. Interpersonal and influencing skills are critical.
Experience in market research, competitor analysis, and performance tracking.
Strong experience in managing external agencies and partners to deliver campaign objectives.
Salary and Benefits
£40-51K
Annual Bonus
Pension
Health Cash Plan
Employee Assistance Programme
Hybrid Working
Early Friday Finish