Marketing Manager Bristol or Cardiff | In-person
Permanent | 37.5 hours per week
Salary: £28,000 – £31,000
About the role We’re working with a growing organisation that’s looking to appoint a Marketing Manager to play a key role in its next phase of growth.
This is a hands-on, full-stack marketing role where you’ll take ownership of multi-channel B2B marketing activity, with a clear focus on lead generation and pipeline growth. You’ll sit at the heart of the commercial function, working closely with sales to ensure marketing activity directly supports business objectives.
If you enjoy combining strategic thinking with delivery — planning campaigns one minute and writing copy or analysing performance the next — this could be a great fit.
As Marketing Manager, you’ll be responsible for building and delivering a multi-channel B2B marketing strategy that strengthens brand presence, clearly communicates value, and generates a consistent flow of high-quality leads.
Your focus will be on positioning the organisation as a trusted partner to businesses looking to address skills gaps, while ensuring marketing activity translates into measurable commercial impact.
Key responsibilities Lead generation & campaigns
Develop and manage integrated B2B lead generation campaigns across channels such as LinkedIn, PPC, email and webinars
Target enterprise and public sector audiences with clear, outcome-focused messaging
Content & messaging
Create high-quality content including case studies, blogs, guides and thought leadership pieces
Translate complex services and programmes into clear, benefits-led messaging for HR, L&D and technology decision-makers
Email & marketing automation
Own the marketing automation platform
Build and manage nurture journeys and email campaigns
Ensure a smooth and effective handover of Marketing Qualified Leads to sales
Sales & marketing alignment
Work closely with the Head of Sales to align activity with revenue targets
Provide sales with high-quality collateral and support account-based marketing initiatives
Website, SEO & digital presence
Manage and optimise the website for lead conversion
Drive SEO strategy to improve visibility for relevant industry terms
Brand & social media
Act as a brand guardian across all channels
Manage professional social media activity, particularly LinkedIn, to build engagement and credibility
Reporting & analytics
Track and report on key metrics including CPL, MQLs, SQLs and conversion rates
Use insight and data to continually refine campaigns and improve ROI
Essential experience & skills
Proven experience in a hands-on B2B marketing role, ideally within a services-based business
Strong lead generation experience with evidence of delivering measurable results
Excellent written communication skills, with the ability to simplify complex topics
Confidence using modern marketing tools and platforms, including CRM systems, marketing automation, Google Analytics, CMS platforms and paid media
Highly desirable
Knowledge of the UK skills funding landscape
Experience marketing to public sector organisations alongside corporate clients
Personal attributes
Data-driven and commercially minded, with a clear focus on outcomes
Creative and solutions-focused, with the confidence to try new ideas
Organised, proactive and comfortable managing multiple priorities
A collaborative team player who enjoys working closely with sales, operations and leadership
Why join?
Career development with clear progression and supported professional growth
A high-visibility role with genuine influence on business growth
A collaborative, in-person culture focused on quality and learning
Benefits including private medical insurance, Employee Assistance Programme, pension scheme, and 25 days holiday plus bank holidays
Apply now