Overview
This is an office based role - Coatbridge, North Lanarkshire. Do you love Digital Marketing and have a passion for helping Small Businesses? We are on the lookout for a Digital Marketing Executive to join our team. At Rule Your Jungle, we’re on a mission to help small businesses across the UK become kings and queens of their markets. We provide cutting-edge digital marketing, branding, and CRM solutions, empowering our clients to attract more leads, close more sales, and grow their reputation and businesses.
What You’ll Do
As a Digital Marketing Executive, you’ll be at the heart of helping our clients grow and thrive. Your role will include:
* Crafting tailored marketing strategies that align with clients’ goals.
* Developing compelling brand stories to captivate target audiences.
* Identifying and leveraging the best marketing channels, from Google Ads to Meta and TikTok.
* Collaborating with designers and tech teams to create attention-grabbing campaigns.
* Conducting competitor analysis and uncovering opportunities for growth.
* Writing high-performing copy for ads, emails, websites, and social media.
* Monitoring and optimising campaigns to ensure clients achieve measurable ROI.
What We’re Looking For
* A Strategic Thinker: You love creating actionable plans that deliver results.
* Creative Flair: You can write compelling copy and dream up campaign ideas that stand out.
* Data-Driven Approach: You know your way around analytics and performance tracking.
* Digital Marketing Expertise: You are very knowledgeable with social media and understand the dynamics of digital ads.
* Team Player: You’re collaborative, proactive, and love working with others to bring ideas to life.
* Passion for Small Businesses: You care about helping entrepreneurs succeed.
Key Responsibilities
* Collaborate with clients to define their customer avatar and develop their core brand story.
* Plan campaigns and identify the most effective marketing channels for each client based on budget, target audience, and goals.
* Develop comprehensive marketing plans and strategies, including projections for leads, sales, and ROI.
Campaign Research & Planning
* Conduct in-depth research, including competitor analysis, to inform campaign strategies.
* Develop compelling hooks, angles, and offers tailored to client needs.
* Work with the design and tech teams to conceptualise and execute creative assets.
* Plan and coordinate social media and content marketing campaigns.
* Write persuasive and high-performing copy for ads, websites, emails, and social media campaigns.
* Manage campaigns across multiple platforms, including Google, Meta, and TikTok.
* Continuously monitor, analyse, and help optimize campaign performance to maximise results.
* Act as the primary point of contact for assigned clients, maintaining strong, professional relationships.
* Coordinate with internal teams to ensure the timely delivery of projects.
* Provide regular updates, reports, and insights to clients.
Qualifications & Skills
* Experience: Minimum 2 years’ experience in a similar role
* Experience of short-form video editing using tools such as CapCut
* Familiarity with social media channels and paid media platforms such as Google Ads, Meta Ads, and TikTok Ads
* Experience working with small businesses is a plus
Skills
* Strong copywriting and creative concept development abilities
* Excellent research and analytical skills, with a focus on ROI-driven marketing
* Effective communication and interpersonal skills to build rapport with clients and internal teams
* Proficient in marketing tools and CRMs
Personal Attributes
* Results-oriented with a passion for driving client success
* Highly organised, able to manage multiple projects simultaneously
* A team player with a proactive and solution-oriented mindset
What We Offer
* Paid Referral Program
* Opportunities for professional development and career growth
* 28 days paid holidays and a 35-hour working week with early finish on a Friday
* A collaborative and supportive work environment
* The chance to make a meaningful impact on small businesses across the UK
Employment details
* Seniority level: Entry level
* Employment type: Full-time
* Job function: Marketing and Sales
* Industries: Marketing Services
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