Requirements
* We are open to considering candidates at both Head of and Senior Marketing Manager level. Our primary focus is on identifying the right individual to deliver standout, commercially successful marketing campaigns that reflect the artistic nuances of the roster.
* Experience of line managing and mentoring team members.
* Proven authoritative knowledge of charts, trends, and artists.
* Ability to identify and nurture artist talent.
* Proven capability to work autonomously, demonstrating the ability to make decisions in a high‑stakes environment.
* Drive, motivation, and managerial skills to take high‑profile projects successfully from inception to completion, often simultaneously and under pressure.
* Experience of breaking new UK acts and international‑selling acts and the versatility to work with acts of various sizes and budgets.
* Experience of effectively managing budgets to minimise financial spend within own projects and maximising profits.
* Proven ability to develop innovative, creative, and commercially successful marketing strategies.
* Success at incorporating digital activity into marketing campaigns.
* Excellent relationship‑building and relationship‑management skills and the ability to deal with difficult situations with tact and diplomacy.
* Strong communication skills, written and oral, and outstanding presentational ability.
* Successful experience in negotiating with artists, artist management, internal stakeholders, and senior management.
* Experience managing the creation of videos and other additional content, including briefing creative agencies and content teams.
* Experience instigating and managing photo shoots, including managing budgets, briefs, and contracts.
What the job involves
* Key Responsibilities
* To drive creative, innovative, commercially focused campaigns across Fontana’s diverse roster.
* Be Managerial.
* Lead and oversee marketing plans related to Fontana’s frontline artists, projects and activities.
* Manage and develop team members and direct reports as appropriate.
* Be strategic and innovative.
* Continually seek new and innovative ways to bring excellence to artist campaigns.
* Develop and implement a focused strategy and vision for all key areas of activity for an artist campaign.
* Oversee the planning, creation, and delivery of domestic and international marketing tools.
* Be digitally fluent and audience first in your planning, with a deep understanding of fandom and communities.
* Be Collaborative.
* Work closely with artists, their teams and other departments– Media/Press/Promotion, Commercial, Digital, Sales and A&R - to deliver connected and cutting‑edge strategies across the business.
* Be Financial.
* Responsible for the budgeting and execution of creative, commercial, and profitable advertising campaigns in the area of frontline releases.
* Work with relevant external agencies to budget, plan and manage all deployment relevant to frontline products.
* With the General Manager and Commercial team, oversee detailed sales forecasts for frontline releases; be a key contact point for the sales team on campaign information, market trends and consumer insight.
* With the General Manager and Finance Director, develop and build robust sales versus spend models that can inform short‑ and long‑term campaign planning and execution.
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