Working under the direction of the Head of Insight Business Partnering, this role leads the delivery of strategic, high-impact audience insights to senior business leaders, influencing decision-making and driving performance. It combines leadership, stakeholder management, and expert analytical oversight to ensure insights are aligned with business priorities and capacity.
KEY RESPONSIBILITIES
* Manage high-level relationships with senior business leaders, negotiating and prioritizing an agreed portfolio of insight deliverables aligned to business strategy.
* Partner closely with Product and Streaming leads to shape digital transformation efforts, defining new KPIs and success metrics that reflect changing customer behaviour and platform evolution.
* Lead strategic projects, ensuring work is well-briefed, efficiently delivered, and aligned to stakeholder needs — with a focus on quality, clarity, and continuous process improvement.
* Oversee the development of compelling, decision-ready insights using in-house data and, where needed, specialist or commissioned research. Translate complex data into actionable narratives that challenge and guide business decisions.
* Embed proactive, data-driven insights across the business by anticipating trends, aligning past learnings with current priorities, and ensuring insight consistently informs key decision-making forums and reporting outputs.
* Lead the development and delivery of trading performance insights to inform timely decision-making and drive commercial outcomes across key business areas.
* Support the development and embedding of the Audience Insight strategy across the team and stakeholder groups, ensuring clarity on scope, planning processes, and how priorities are agreed and delivered.
* Drive the operationalisation of the Audience Insight strategy — including developing annual roadmaps, agreeing strategic priorities and budgets with stakeholders, and ensuring workload is planned and prioritised in line with business needs and capacity.
* Line manage a team of 4 Business Partners, building capability, coaching on new specialisms (e.g., Streaming, Product, Social), and fostering a high-performing, insight-led culture.
* Coordinate with Business Partners, Analysts, and Specialist teams (Product, Social, etc.) to manage capacity, workstack alignment, and deliver integrated support to business leaders.
* Represent Audience Insight on pillar Steering Committees, contributing to strategic direction and linking insights to financial and performance outcomes.
KEY RELATIONSHIPS / STAKEHOLDERS
* Head of Insights Business Partnering (for direction)
* Streaming Business Director (Streaming, Product, 4Studio)
* Role is potential succession for Head of Insight Business Partnering or one of the 4 Head of Specialism roles (if sufficient level of expertise in that technical area), and horizontal technical development move to one of the roles in Specialist teams.
* Accountable for 4 Business Partners as direct reports.
ESSENTIAL SKILLS AND EXPERIENCE
* Insight Capability: Proven track record across research, analytics, and reporting, with strong knowledge of how different insight disciplines support effective business decisions.
* Business Understanding: Solid grasp of the industry landscape, competitor activity, market dynamics, financial pressures, and strategic challenges, particularly around digital transformation. Strong contextual understanding of business goals across all Executive functions.
* Streaming & Product Transformation: Direct experience supporting digital product transformation, including defining new performance metrics and KPIs to reflect evolving customer behaviours and platform dynamics.
* Social Media Insight: Experienced in leading social media insight work, turning fast-moving online data into clear, actionable guidance for brand, marketing, and business teams; skilled in using social listening tools, identifying trends, and understanding platform-specific audience behaviour.
* Trading Insight & Performance: Strong commercial acumen with experience managing trading insights that directly inform and optimise business performance.
* Gravitas & Confidence: Trusted advisor to C-suite and senior leaders, with the emotional intelligence, presence, and resilience to challenge, influence, and engage at the highest levels.
* Influencing & Storytelling: Skilled in translating complex data into clear, impactful insight and persuasive recommendations that shape strategy and drive performance.
* Collaboration: Strong ability to foster collaboration across teams and functions to deliver aligned, high-impact insight.
* Negotiation: Confident negotiator able to align stakeholders, resolve conflicts, and secure agreement on priorities and deliverables.
* Innovation Mindset: Active interest in evolving insight tools, methods, and thinking to enhance strategic value and relevance.
* People Management: Experienced in leading and developing teams to deliver high-quality, insight-driven outputs for senior stakeholders.
* Project Management: Skilled in managing both internal and external teams (including research agencies), ensuring delivery to brief, on time and to a high standard.
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