Join to apply for the Paid Social Lead role at Papier
Join to apply for the Paid Social Lead role at Papier
Location: 3 days per week at our Camden office, Maison Papier
Reports to: Performance Marketing Director
Team: Performance Marketing
Salary: Competitive, with comprehensive benefits
About Papier
At Papier, we believe in the power of the blank page. Since the business was founded in London in 2015, we've been crafting beautifully designed stationery—from journals and planners to wedding invitations—that inspire creativity and meaningful connections. With over £60 million raised and a growing presence in the UK, US and beyond, we're on a mission to make everyday moments noteworthy.
The Role
We're looking for a strategic and dynamic Paid Social Lead to spearhead our global strategy across Meta, TikTok, YouTube, and emerging platforms. This person is an insights powerhouse and creative expert in equal measure. They’re a specialist at delivering trading performance, team results and aren’t afraid to test and break things to get there.
Paid Social is our fastest growing channel, and our ambition is to supercharge it to be the largest spending channel, delivered through amazing creative, advanced reporting and attribution tooling and by incredible people.
This pivotal role involves leading a talented team, collaborating closely with our in-house creatives, and driving core business and marketing growth initiatives that resonate in competitive markets.
What We're Looking For
* 8+ years proven experience in strategic channel and team leadership within Paid Social, across Meta and Tiktok
* Experience with running Programmatic Display
* Experience managing a team and strong leadership qualities with a hands-on approach when needed.
* Excellent communication skills and a collaborative mindset.
* A skilled creative strategist with a passion for creativity and a keen eye for impactful design.
* Experience working with content creators to brief and product UGC
* Works well in a very fast-paced, startup environment
* Very proactive, agile and looking for a role with high autonomy/responsibility
* An appetite for learning, testing and growing channels and teams
What You'll Do
* Strategic Leadership: Develop and execute global Paid Social and Display strategies focused on customer acquisition, retention, and brand building.
* Team Development: Lead, mentor, and inspire a team of Paid Social experts, fostering a culture of growth and collaboration.
* Channel and Creative Strategy: Own and deliver channel roadmaps focused on rapid and efficient growth, driven by your creative strategy
* Creative Collaboration: Work hand-in-hand with our in-house creative team to deliver compelling, full-funnel assets.
* Performance Optimisation: Manage multi-million-pound media budgets, optimizing for CPA, ROAS, and new customer growth.
* Data-Driven Insights: Utilize advanced attribution tools to report on channel, platform and creative performance, providing actionable tactical recommendations.
* Cross-Functional Impact: Contribute to business OKRs as a core squad member and marketing spokesperson.
What We Offer
* Hybrid working: 3 days / week at Maison Papier, our vibrant Camden office, complete with breakfast, coffee, dogs, a terrace and plenty of snacks to see you through the day
* Generous leave: 25 days annual leave + 15 Work from Anywhere days to work from somewhere sunny or visit international family
* Health & wellness benefits: Leading private medical and rewards scheme with Vitality Health, including dental, optical and hearing coverage
* Parental support: Enhanced parental leave policies with 20 weeks for birth-giving parents and 12 weeks for non birth-giving parents.
* Cultural perks: £45 monthly cultural allowance, £75 personal stationery allowance, and £150 for special occasions
* Team culture: Weekly team lunches, regular cultural outings, and a pet-friendly office with lots of office dogs, like Basil the cocker spaniel!
At Papier, we’re all about celebrating different perspectives—because creativity flourishes when everyone has a voice. We're a curious, kind-hearted community, and we believe that every paper person should feel seen, supported and inspired to bring their full self to work. Inclusivity isn’t just something we talk about—it’s something we build into everything we do, from how we hire to how we collaborate day-to-day. We’re proud to be an equal-opportunity employer, welcoming people from all backgrounds, identities and experiences.
If you're ready to lead with creativity, inspire a team, and make a tangible impact in a growing company, we'd love to hear from you. Apply now and be part of a community that celebrates curiosity, creativity, and connection.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing
* Industries
Retail
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