Job title Digital Communications Executive DCE25 Salary starting £37,694 annum plus attractive pension Invest Northern Ireland is looking for a Digital Communications Executive to join our Campaigns and Digital Solutions Team. The role The Digital Communications Executive will lead the development and delivery of Invest NIs social media and email marketing strategies. You will be responsible for : Leading the development and implementation of Invest NIs social media strategy, including policy management, platform optimisation, and content planning. Researching new opportunities for digital engagement, including emerging platforms, content formats, and audience targeting driving change to take advantage of those opportunities Championing best practice in digital communications, staying informed on trends and innovations Managing Invest NIs social media accounts and supporting colleagues with strategic guidance. Leading the development and implementation of Invest NIs email marketing strategy. Delivering email marketing activities, including template development, tailoring content to audiences, CRM integration, and campaign scheduling. Monitoring social media and email marketing performance, providing reports and identifying opportunities for improvement and leading on actions to enhance effectiveness. Managing budgets, supplier relationships, and administrative processes including business cases and creative briefs. Provide support to the Marketing and Communications Group to deliver effective communications to contribute to corporate, operational and strategic targets. The candidate You will have: Recent experience of developing and implementing a social media strategy across multiple platforms, to deliver key business objectives, including: Researching new opportunities (e.g. emerging platforms, content formats, audience targeting). Enhancing organisational presence and engagement through strategic actions. Coordinating social media activity across multiple channels to support business objectives. Recent experience of planning and developing an email marketing strategy and delivering email marketing campaigns, to meet business objectives, including: Using CRM data to segment audiences and tailor messaging. Analysing performance metrics and leading improvements based on insights. Managing the production and distribution of newsletters and campaign e-zines. Experience of managing multiple digital communications projects simultaneously, including: Meeting tight deadlines and coordinating with different teams. Working with external service providers to deliver communications objectives. Planning, prioritising and implementing marketing activities to meet multiple business objectives. Contributing to budget planning and monitoring. Strong interpersonal and presentation skills, with experience of: Advising internal stakeholders on digital communications. Championing best practice in social media and email marketing. Developing content for digital channels, including simplifying complex information and aligning with brand and accessibility standards. Experience of working collaboratively within a communications team and across departments, including: Building and maintaining strong internal and external relationships. Ensuring a joined-up approach by engaging with colleagues responsible for different audience segments and thematic priorities. Supporting colleagues and contributing to team development. Experience in producing and interpreting performance reports for social media and email marketing using analytical to optimise and enhance activities to meet business objectives including: Evaluating KPIs and making data-driven decisions. Providing regular updates to internal teams and stakeholders. Leading improvements based on performance analysis. Benefits We offer a comprehensive range of benefits including: Hybrid working Flexi-time Access to NICS Pension Scheme 25 days annual leave plus 12 statutory days If you are interested in finding out more, full details and selection criteria are available online were you will be redirected to when clicking apply below. Closing date for receipt of applications is noon on Friday 17 October 2025 (BST). Invest NI is committed to equality of opportunity and welcomes applications from suitably qualified people from all sections of the community. At this time, it particularly welcomes applications from people with disabilities and from minority ethnic groups.