Business Director – Marketing Science (MMM)
London (Hybrid: 2 days per week in office)
£85,000 base + bonus & benefits
DATAHEAD is partnered with a global marketing agency at the forefront of marketing effectiveness, econometrics, and advanced analytics. This is a senior, visible role for an established Marketing Mix Modelling / Marketing Science leader who wants real influence - with clients, teams, and product direction.
The Opportunity
This role sits at the intersection of strategy, analytics, and client leadership. You’ll act as a trusted advisor to senior marketers, owning complex MMM and marketing effectiveness engagements while shaping how analytics is embedded into decision-making across brands.
You’ll lead from the front - commercially, technically, and intellectually - while mentoring analysts and helping evolve next-generation measurement products.
What You’ll Be Doing
* Own and grow senior client relationships as a Marketing Science lead
* Lead delivery of MMM / econometrics and marketing effectiveness programmes
* Translate complex analytics into clear commercial recommendations
* Partner closely with strategists and media teams to influence planning and optimisation
* Design, pitch, and deliver analytics-led solutions to senior stakeholders
* Contribute to the evolution of new analytics products and tools
* Line-manage and develop junior team members
* Play an active role in team initiatives, process improvement, and revenue growth
What They’re Looking For
This is not a hands-off role. You’ll be credible in the detail and confident in the boardroom.
Core Experience
* Director-level experience in Marketing Science / MMM / Econometrics
* Agency, consultancy, or in-house marketing analytics background
* Proven track record delivering analytics projects for senior clients
* Strong commercial and consultative mindset
Technical Strength
* Deep expertise in Econometric Modelling / Marketing Mix Modelling (essential)
* Strong R skills for analytics and modelling
* Exposure to forecasting, experimentation (A/B testing), or ML in marketing contexts
* Familiarity with Python, SQL, or Shiny is a plus (not mandatory)
Leadership & Communication
* Confident influencing senior stakeholders
* Excellent storytelling with data — simplifying complexity
* Experience managing and developing analysts
* Comfortable working autonomously with minimal oversight
Why This Role?
* Senior, visible role in a globally recognised marketing environment
* Strong emphasis on effectiveness, innovation, and product evolution
* Hybrid working (2 days per week in a London office)
* £85k base with bonus and benefits
* Backed by a leadership team that genuinely values analytics