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Senior Talent Acquisition Specialist - Hiring Marketing, eCommerce, Digital and Creative talent across the UK
Central Employment is partnering with a leading eCommerce Retailer to appoint a Digital Marketing Executive (SEO/PPC).
Digital Marketing Executive profile:
We seek a results-driven Digital Marketing Executive to manage and optimise performance marketing channels (PPC, SEO, and affiliate), contributing to broader marketing efficiency through content, reporting, and campaign support. This hands-on, multi-channel role is ideal for someone who is commercially aware, data-savvy, and adaptable.
Key Responsibilities:
1. Plan, execute, and optimise paid advertising campaigns across Google Ads, Bing, and Meta.
2. Monitor spend and performance metrics (ROAS, CPC, CPA, CTR).
3. Write ad copy and collaborate on creatives.
4. Conduct A/B testing of adverts and landing pages.
5. Generate weekly/monthly reports and insights to guide decision-making.
6. Carry out keyword research to inform content and product pages.
7. Identify and fix technical SEO issues (via tools like Screaming Frog or SEMrush).
8. Liaise with content creators to optimise blog posts and category content.
9. Track rankings, crawl issues, and traffic trends.
10. Manage relationships with affiliate partners and networks.
11. Monitor performance, approve/reject applications, and ensure brand compliance.
12. Identify and onboard new relevant partners to grow the channel.
13. Help maintain marketing calendars and coordinate content drops, launches, and events.
14. Create UTM-tagged links, monitor campaign performance in GA4 and Looker Studio.
15. Spot inefficiencies or gaps in reporting/data visibility and propose improvements.
16. Collaborate on product page enhancements (titles, descriptions, media).
17. Support CRO testing (heatmaps, user flow analysis, A/B tests).
Experience required:
* Background from a consumer-led industry
* Hands-on experience with Google Ads, Meta Ads, and affiliate platforms
* Familiarity with SEO tools (SEMrush, Ahrefs, Search Console)
* Comfortable using Google Analytics 4, Looker Studio, and Excel/Sheets
* Basic HTML and CMS knowledge (Shopify, WordPress, etc.)
* Strong written English and attention to detail
* Proactive, self-organising approach to workload
Seniority level
* Associate
Employment type
* Full-time
Job function
* Marketing and Advertising
* Retail
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