Job Description Are you looking for a career in Digital Marketing and want to specialise in performance Marketing analytics?
An exciting opportunity has arisen for a passionate and motivated SEO executive to join a small, friendly marketing team based near Swaffham. This role is ideal for a data-driven professional with a passion for digital marketingor marketing analytics, looking to develop a career and shape the future of measurement and insights within a progressive and dynamic manufacturing and retail business.
The ideal candidate will need to demonstrate strong analytic skills and enjoy working with numbers; SEO is less creative and more about using data to problem solve and make website changes to improve rankings. This role would suit someone with a strong aptitude for statistics, analytics or measurements & insights.
Key Responsibilities for this Digital Marketing specialist role:
Working closely with the Head of Marketing, design, collate and interpret datasets and performance reports, continually improving depth of insight to grow the business.
Work with the team to oversee the PPC account making performance decisions based on keywords, ad copy and campaigns across Google and Meta (Bing and Programmatic)
Reviewing marketing channel and sales conversion performance by customer type, product, seasonality and cost...