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At Veetee we’re creating a distinctive branded offering of high quality, tasty products that are redefining Consumer expectations in Ambient Convenience Foods. Our inspiration comes from tasty, healthy and fresh ready to eat products and we work hard to deliver these values in a 12 month+ shelf life format in a way that is both innovative and affordable! Ultimately – we want to redefine ambient convenience foods and the shopper aisle they’re housed in!
Job Purpose:
We are looking for a Senior Commercial Manager who will play a pivotal role in driving revenue growth and market success for our brands. With a focus on innovation and customer-centric strategies, the incumbent will lead the development and execution of commercial plans, fostering strong relationships both internally and with customers.
A key focus of this role will be the discounter channel, where the successful candidate will develop tailored strategies to accelerate growth and strengthen brand presence. This role demands an entrepreneurial attitude, innovative thinking, and a commitment to delivering results.
Responsibilities:
* Drive revenue and profit growth through effective execution of Brand strategy.
* Foster relationships with customers and internal stakeholders at all levels.
* Understand customer business strategies and growth drivers and develop winning Joint Business plans aligned to customer strategic imperatives.
* Conduct in-depth market analysis to identify trends, consumer behaviour, and emerging opportunities. Provide insights to inform strategic decision-making.
* Ensure innovation plans are landed successfully.
* Collaborate with the marketing team to align commercial strategies with brand marketing efforts, ensuring a cohesive and impactful market presence.
* Support the management team in defining budgets, targets and growth driven strategies.
* Identify and execute business opportunities to increase brand visibility and presence.
* Negotiate cost price changes, range, distribution, shelf positioning, promotional activities etc. to build the brand within the customer portfolio.
* Formulating customer specific plans/strategies in line with accountable budgets, costing, packaging and retail prices.
* Management of Own Label contracts as appropriate, including securing new business, maintaining current business and managing the P&L in a commodity driven environment.
* Create and maintain demand forecast at volume, value and profit level along with the demand planning team.
* Collaborating with supply chain team to build effective customer service and fulfilment to each retailer.
* To understand the pulse of the market and industry. Monitor competitor activity and adjust forward plans to ensure brand growth.
* Any other reasonable duties, responsibility or requests that may be issued by management from time to time.
Skills, Knowledge and Experience:
* Previous experience managing major discounters within the FMCG industry at a senior level.
* Experience of growing branded business in a high pace environment.
* Proven track record of working to KPI’s and achieving targets.
* Proficient in commercial analysis and data interpretation to inform strategic decision-making.
* Adept at cultivating and managing relationships across all levels of the organization and with external customers.
* Proven expertise in influencing and negotiation, capable of driving successful outcomes in diverse business scenarios.
* Pro-active starter and finisher.
* Be willing and able to undertake regular national travel as required to manage the customer relationship.
* Must be enthusiastic, resilient, tenacious, and persuasive with excellent communication skills and a strong customer focus.
* Responds positively to changing business priorities and is resilient.
* Brings a creative and innovative mindset to problem-solving and decision-making.
* Company Pension and Life Insurance.
* Free onsite parking.
* Referral Programme.
How to Apply:
* To apply for this role, you will need to either apply via this advert or send an up-to-date version of your CV to recruitment@veetee.com
Seniority level
* Seniority level
Not Applicable
Employment type
* Employment type
Full-time
Job function
* Job function
Sales and Business Development
* Industries
Food and Beverage Manufacturing
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