Some of the data collected by this provider is for the purposes of personalization and measuring advertising effectiveness.
_GRECAPTCHA Pending Maximum Storage Duration: 180 days Type: HTTP Cookie
Maximum Storage Duration: Persistent Type: HTML Local Storage
rc::b Pending Maximum Storage Duration: Session Type: HTML Local Storage
Maximum Storage Duration: Session Type: HTML Local Storage
rc::f Pending Maximum Storage Duration: Persistent Type: HTML Local Storage
intercom.played-notifications Used by the website to determine which support notifications the user has been shown. Maximum Storage Duration: Session Type: HTML Local Storage
AWSALBTG Registers which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimize user experience. Maximum Storage Duration: 7 days Type: HTTP Cookie
AWSALBTGCORS Registers which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimize user experience. Maximum Storage Duration: 7 days Type: HTTP Cookie
Maximum Storage Duration: Session Type: HTML Local Storage
intercom-device-id-# Sets a specific ID for the user which ensures the integrity of the website’s chat function. Maximum Storage Duration: 271 days Type: HTTP Cookie
intercom-id-# Allows the website to recoqnise the visitor, in order to optimize the chat-box functionality. Maximum Storage Duration: 271 days Type: HTTP Cookie
intercom-session-# Sets a specific ID for the user which ensures the integrity of the website’s chat function. Maximum Storage Duration: 7 days Type: HTTP Cookie
lidc Registers which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimize user experience. Maximum Storage Duration: 1 day Type: HTTP Cookie
tf_random_id Used to implement forms on the website. Maximum Storage Duration: Persistent Type: HTML Local Storage
intercom.intercom-state-#[x2] Remembers whether the user has minimized or closed chat-box or pop-up messages on the website. Maximum Storage Duration: Persistent Type: HTML Local Storage
Some of the data collected by this provider is for the purposes of personalization and measuring advertising effectiveness.
collect Used to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels. Maximum Storage Duration: Session Type: Pixel Tracker
_ga Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Maximum Storage Duration: 2 years Type: HTTP Cookie
_ga_# Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit. Maximum Storage Duration: 2 years Type: HTTP Cookie
_gat Used by Google Analytics to throttle request rate Maximum Storage Duration: 1 day Type: HTTP Cookie
_gid Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Maximum Storage Duration: 1 day Type: HTTP Cookie
Maximum Storage Duration: Persistent Type: HTML Local Storage
hjViewportId Saves the user's screen size in order to adjust the size of images on the website. Maximum Storage Duration: Session Type: HTML Local Storage
_hjSession_# Collects statistics on the visitor's visits to the website, such as the number of visits, average time spent on the website and what pages have been read. Maximum Storage Duration: 1 day Type: HTTP Cookie
_hjSessionUser_# Collects statistics on the visitor's visits to the website, such as the number of visits, average time spent on the website and what pages have been read. Maximum Storage Duration: 1 year Type: HTTP Cookie
_hjTLDTest Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. Maximum Storage Duration: Session Type: HTTP Cookie
__hstc Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes. Maximum Storage Duration: 180 days Type: HTTP Cookie
hubspotutk Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes. Maximum Storage Duration: 180 days Type: HTTP Cookie
dd_cookie_test_# Registers data on visitors' website-behaviour. This is used for internal analysis and website optimization. Maximum Storage Duration: 1 day Type: HTTP Cookie
vuid Collects data on the user's visits to the website, such as which pages have been read. Maximum Storage Duration: 2 years Type: HTTP Cookie
Some of the data collected by this provider is for the purposes of personalization and measuring advertising effectiveness.
IDE Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. Maximum Storage Duration: 400 days Type: HTTP Cookie
NID Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads. Maximum Storage Duration: 6 months Type: HTTP Cookie
pagead/1p-conversion/#/ Pending Maximum Storage Duration: Session Type: Pixel Tracker
pagead/1p-user-list/# Tracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral-fees between websites. Maximum Storage Duration: Session Type: Pixel Tracker
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Cxl9COej87UBEN-w1OIC,4402037945380_expiresAt Pending Maximum Storage Duration: Persistent Type: HTML Local Storage
_gcl_au Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. Maximum Storage Duration: 3 months Type: HTTP Cookie
__ptq.gif Sends data to the marketing platform Hubspot about the visitor's device and behaviour. Tracks the visitor across devices and marketing channels. Maximum Storage Duration: Session Type: Pixel Tracker
collect/ Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant. Maximum Storage Duration: Session Type: Pixel Tracker
bcookie Used by the social networking service, LinkedIn, for tracking the use of embedded services. Maximum Storage Duration: 1 year Type: HTTP Cookie
#-# Used to track user’s interaction with embedded content. Maximum Storage Duration: Session Type: HTML Local Storage
__Secure-ROLLOUT_TOKEN Pending Maximum Storage Duration: 180 days Type: HTTP Cookie
iU5q-!O9@$ Registers a unique ID to keep statistics of what videos from YouTube the user has seen. Maximum Storage Duration: Session Type: HTML Local Storage
LAST_RESULT_ENTRY_KEY Used to track user’s interaction with embedded content. Maximum Storage Duration: Session Type: HTTP Cookie
LogsDatabaseV2:V#||LogsRequestsStore Used to track user’s interaction with embedded content. Maximum Storage Duration: Persistent Type: IndexedDB
remote_sid Necessary for the implementation and functionality of YouTube video-content on the website. Maximum Storage Duration: Session Type: HTTP Cookie
TESTCOOKIESENABLED Used to track user’s interaction with embedded content. Maximum Storage Duration: 1 day Type: HTTP Cookie
VISITOR_INFO1_LIVE Tries to estimate the users' bandwidth on pages with integrated YouTube videos. Maximum Storage Duration: 180 days Type: HTTP Cookie
YSC Registers a unique ID to keep statistics of what videos from YouTube the user has seen. Maximum Storage Duration: Session Type: HTTP Cookie
ytidb::LAST_RESULT_ENTRY_KEY Stores the user's video player preferences using embedded YouTube video Maximum Storage Duration: Persistent Type: HTML Local Storage
YtIdbMeta#databases Used to track user’s interaction with embedded content. Maximum Storage Duration: Persistent Type: IndexedDB
yt-remote-cast-available Stores the user's video player preferences using embedded YouTube video Maximum Storage Duration: Session Type: HTML Local Storage
yt-remote-cast-installed Stores the user's video player preferences using embedded YouTube video Maximum Storage Duration: Session Type: HTML Local Storage
yt-remote-connected-devices Stores the user's video player preferences using embedded YouTube video Maximum Storage Duration: Persistent Type: HTML Local Storage
yt-remote-device-id Stores the user's video player preferences using embedded YouTube video Maximum Storage Duration: Persistent Type: HTML Local Storage
yt-remote-fast-check-period Stores the user's video player preferences using embedded YouTube video Maximum Storage Duration: Session Type: HTML Local Storage
yt-remote-session-app Stores the user's video player preferences using embedded YouTube video Maximum Storage Duration: Session Type: HTML Local Storage
yt-remote-session-name Stores the user's video player preferences using embedded YouTube video Maximum Storage Duration: Session Type: HTML Local Storage
Maximum Storage Duration: Persistent Type: HTML Local Storage
Some of the data collected by this provider is for the purposes of personalization and measuring advertising effectiveness.
_gcl_ls Pending Maximum Storage Duration: Persistent Type: HTML Local Storage
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Reports to: Group Head of Marketing Strategy
Location: London / Aberdeen, Flexible
Westwood Global Energy Group
Westwood is home to some of the leading solutions in energy market intelligence, offering subscription-based research and applications, bespoke insights and consultancy services across Exploration & Production, Offshore and Onshore Energy Services, alongside a dedicated Energy Transition division. As global company you’ll find Westwood offices in Houston, Aberdeen, London and Singapore, with further representation in Austin (Tx) and the Middle East.
The Role
Our small but dynamic marketing team continues to punch above its weight in the energy analytics market, but now we need a new mind to help us develop even further. Recent and future changes to marketing processes and technology structure mean that we’re looking for a bright new colleague that will bring a fantastic set of digital marketing skills and experience around marketing automation – a Subject Matter Expert.
Our ambitions are high, but our goals are realistic and can be tied to typical marketing and sales funnel development, but with specific areas identified for improvement and growth potential. Much of this potential lies in the substantial opportunity to directly impact existing client revenues and new business using marketing automation; to deliver the right personalised content, at the right time through the right channel.
Westwood is at an early stage of its marketing automation development, so this is an excellent opportunity for a talented individual to have a big impact on our future trajectory and work directly with the Group Head of Marketing Strategy to devise, plan and execute a brand-new automation strategy.
As market analysts, Westwood is blessed with a plethora of valuable content to populate automations, so you will also work closely with the Senior Marketing Content Manager and work on a range of proactive and reactive campaigns and automations that access these insights.
Key Responsibilities
* You will ‘own’ the marketing automation platform and be responsible for its further set up and core components, including workflows, lists, scoring, segmentation, triggers and reporting
* Work with other stakeholders such as Product and Tech teams, to devise and implement trigger-based client workflows to a) reduce subscription churn, b) promote cross-sales and c) support up-sell
* Collaborate with the Senior Marketing Content Manager, develop content and product led email nurture campaigns to more effectively move prospects through the funnel to increase quality of SQLs
* Devise and implement cohesive strategies for scoring, lifecycle stage definition and progression
* Work with other members of the Marketing Team and Research Team colleagues, help define our segmentation strategy utilising available demographic and firmographic data
* Collaborate with the Sales Team to ensure campaign optimisation based on practical feedback
* Regular reporting of activity and performance
Requirements
* We have no minimum ‘years’ experience’ required, but you must be able to demonstrate previous success in using HubSpot to develop effective marketing automations. You should be a HubSpot expert
* Your talents have previously been used in a content rich B2B SaaS, data led or market intelligence environment
* Proficiency in CRM systems, preferably Salesforce
* A strong familiarity and experience of broader digital marketing
* You are passionate about your expertise and are up to date on the latest industry trends, including the (practical) use of AI
* You will be confident in using and analysing data from a range of platforms, such as: Google Analytics, Salesforce, Intercom
* Familiar with how different marketing applications integrate
* Any HTML coding experience is beneficial
Westwood Global Energy Group is committed to encouraging Equality, Diversity and Inclusion among our workforce in everything we do and eliminating unlawful discrimination.
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