Babymomsi is addressing the often-overlooked need for maternal mental health support during pregnancy and postpartum. With 1 in 5 women globally experiencing postpartum depression, we are building an AI-powered digital doula app designed to prevent and support maternal mental health challenges. Our mission is to reduce emotional overload, combat isolation, and ensure mums feel seen, heard, and supported.
Role Description
We’re seeking a Growth Marketing Manager (Mobile App Specialist) to own and scale Babymomsi’s user growth strategy. This role is about more than just acquisition, it’s about building a repeatable, sustainable growth engine for a product with deep social impact. You will lead experiments across user acquisition, onboarding, retention, and monetization. From running App Store campaigns to designing referral loops, you’ll work hand-in-hand with product and data teams to drive engagement, improve LTV, and grow our user base of mums and partners.
Key Responsibilities
* Drive paid and organic acquisition campaigns (Apple Search Ads, Meta, TikTok, influencer partnerships, SEO/ASO).
* Optimize App Store presence (ASO, reviews, creative testing).
* Design and test referral, ambassador, and partnership programs to grow via community.
* Analyze growth metrics and cohorts to identify levers for improvement (CAC, LTV, churn, ARPU).
* Collaborate with product team to optimize onboarding, paywall, and trial-to-subscription conversion.
* Manage marketing automation and CRM tools to drive engagement and reactivation (push, email, in-app).
* Work closely with leadership to define growth OKRs, forecasts, and budgets.
Qualifications
* 4+ years in growth marketing with proven success in mobile app growth (healthtech, wellness, or consumer apps preferred).
* Deep expertise in ASO, app performance marketing, and analytics.
* Hands-on experience with mobile attribution platforms (AppsFlyer, Adjust, Branch, etc.).
* Proficient in marketing analytics (Mixpanel, Amplitude, Google Analytics for Firebase).
* Strong skills in marketing automation (Braze, OneSignal, Iterable, or similar).
* Track record of designing growth experiments and scaling winning campaigns.
* Excellent communication, project management, and stakeholder alignment skills.
* Data-driven, creative, and passionate about building products that make a real social impact.
* Bonus: Experience growing a subscription-based app with freemium/7-day trial model.
What We Offer
* Opportunity to shape growth at a mission-led, early-stage startup tackling maternal mental health.
* Work with a small, passionate founding team at the intersection of AI, health, and wellbeing.
* Competitive salary + potential equity.
* A role with direct measurable impact: every new user reached is a mother supported.
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