What You’ll Do
* Develop and own the B2B audience data strategy, ensuring audience segmentation and targeting are insight-led and commercially focused.
* Collaborate with Advanced Analytics to translate complex data outputs into actionable audience and campaign strategies.
* Develop, analyse and report on Audience Segmentation/Models to inform Sky’s Business commercial or revenue strategy.
* Work closely with Marketing Operations to ensure effective campaign activation and performance measurement.
* Partner with Commercial and Marketing teams to align data initiatives with business objectives and customer growth priorities.
* Manage relationships with third-party data and marketing service providers, ensuring best-in-class data management, enrichment, and integration practices.
* Champion data governance and compliance within marketing operations, ensuring ethical and compliant use of customer and prospect data.
* Drive innovation in how Sky Business uses data to identify and target high-value audiences across sectors and channels.
What You’ll Bring
* Proven experience in a data strategy, audience planning, or marketing analytics role within a B2B environment.
* Strong understanding of data-driven marketing, segmentation, and audience development across digital and offline channels.
* Technical experience of using Python/SQL to manage data retrieval, update, delete data, and define/manage database structure.
* Automate recurring data workflows and reporting processes using Alteryx and SQL to improve data accessibility, reduce manual effort, and increase analytical throughput.
* Function as a technical liaison and advisor to stakeholders, translating business questions into data queries and delivering clear, data-backed recommendations.
* Ability to translate analytics and data science outputs into meaningful marketing strategies and actions.
* Excellent stakeholder management skills with the ability to influence across multiple teams and levels.
* Experience managing third-party data suppliers or marketing technology partners.
* Proficiency with marketing data platforms (e.g., CRM, CDP, DMP) and analytics tools.
* A collaborative mindset and passion for leveraging data to drive growth and customer value.
Team Overview
Sky Business is a new, exciting division of Sky. We’re passionate about giving small businesses a better broadband experience, drawing on knowledge from leading providers such as Comcast. In a fast‑paced start‑up environment you will help drive our business forward with a collaborative team.
The Rewards
* Sky Q
* Sky Glass at an exclusive rate
* A generous pension package
* Private healthcare
* Discounted mobile and broadband
* A wide range of Sky VIP rewards and experiences
How You’ll Work
We offer a hybrid working approach, with 3 days a week onsite at the Osterley campus and the remaining days flexible to work from home. The hybrid model will be explained during the recruitment process.
Osterley
Our Osterley Campus is a 10‑minute walk from Syon Lane train station. Free shuttle buses run to neighbouring stations. The campus offers subsidised restaurants, cafes, gym, cinema, car wash, and a beauty salon.
Inclusion
At Sky we don’t just look at your CV; we’re more focused on who you are and your potential. We are a Disability Confident Accredited Employer and welcome and encourage applications from all candidates. We will look to ensure a fair and consistent experience for all and will make reasonable adjustments to support you where appropriate. Please flag any adjustments you need to your recruiter as early as possible.
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