Product-led Growth Marketing Lead Hybrid working | Belfast HQ Ocho people are proud to be partnering with an AI-powered technology company at the forefront of customer experience. Together with Ocho, and supported by global leaders like Google and Genesys, we deliver intelligent solutions trusted by brands including IKEA, American Express and Hewlett Packard. Our platform transforms contact centres into value centres, enabling natural, intelligent conversations across every communication channel. We're now hiring a Product-led Growth Marketing Lead to own and accelerate Annual Recurring Revenue (ARR) growth. This is a high-impact role where you'll work directly with Sales and Founders to launch campaigns, generate pipeline, and optimise every stage of the customer journey. What You'll Do Lead execution of our growth strategy across paid, organic and owned channels. Design and deliver multi-channel campaigns that generate demand directly and through partners. Produce compelling, product-driven assets - from e-books and factsheets to demo videos. Collaborate with partners to co-create campaigns that drive qualified pipeline opportunities. Measure and report on funnel performance (MQLs, SQLs, CAC, pipeline impact). Experiment with messaging, creatives and channels to maximise campaign ROI. Keep our website sharp, SEO-optimised and aligned with best practices for lead generation. Manage and optimise paid acquisition programmes (LinkedIn Ads, Google Ads, etc.) for cost efficiency and pipeline growth. Coordinate with designers, agencies and media partners to bring campaigns to life. What We're Looking For Must-haves: Bachelor's degree (or higher) in Marketing, Business, or related field. 2-5 years in B2B SaaS marketing with a proven track record in demand generation and ARR growth. Demonstrable success running paid acquisition and email campaigns with measurable ROI. Strong analytical skills; comfortable with metrics, testing and optimisation. Exceptional writing skills to produce clear, engaging content across multiple formats. Proficiency with tools such as HubSpot, Google Ads and LinkedIn Ads. Confidence representing the company at events, exhibitions and partner engagements. Bonus points for: Experience marketing to SMBs and enterprise customers in the contact centre industry. Knowledge of SEO, content strategy or marketing operations. Skills in building and optimising websites and landing pages. Why Join Us? Headquartered in Belfast, we're one of Europe's fastest-growing software companies - ranking in the Deloitte Technology Fast 50 for two years in a row. Founded in 2018, we've grown rapidly by partnering with global players and scaling cutting-edge AI solutions. This is your chance to join a company moving at speed and to play a pivotal role in driving growth. In a hybrid role from our Belfast HQ, you'll shape our growth engine, launch high-impact campaigns, and see the results of your work directly in our global success. Are you ready to take the lead? Apply today and help us redefine customer experience. Skills: marketing product marketing growth marketing Benefits: Work From Home