Why be an Affiliate Manager at THG Beauty?
As an Affiliate Manager for LOOKFANTASTIC, part of THG, you’ll play a pivotal role in scaling one of Europe’s leading online beauty retailers. Reporting into the Global Head of Acquisition, this hands‑on leadership role is responsible for driving affiliate performance across the UK and EU markets, whilst managing and developing two direct reports.
We are looking for someone who is open to relocating to our head office in Manchester at ICON, 7-9 Sunbank Lane, Altrincham, WA15 0AF and will work onsite five days a week.
Key Responsibilities
Channel Ownership & Commercial Growth
* Own the affiliate strategy across UK and EU, ensuring alignment with acquisition targets, revenue goals, and margin expectations.
* Drive profitable growth by optimising CPA, ROAS, new customer acquisition, and incrementality.
* Identify cost efficiencies and continuously refine commission structures and exposure strategies.
* Forecast, budget and track performance, ensuring delivery against monthly and quarterly targets.
* Lead trading plans around key moments (e.g., peak, launches, promotional events).
Publisher & Partner Management
* Develop and own relationships with key publishers (content, cashback, loyalty, CSS, influencers, tech partners, card‑linked offers).
* Negotiate commercial terms, tenancy placements, and bespoke campaigns to maximise ROI.
* Proactively recruit, onboard and activate new publishers and emerging technology partners.
* Leverage group‑wide relationships within THG to unlock additional exposure and preferential terms.
Cross‑Functional Collaboration
* Work closely with Regional Heads of Marketing and Performance teams to align affiliate activity with local strategies and trading priorities.
* Partner with CRM, Paid Media, Brand, and Commercial teams to ensure cohesive go‑to‑market execution.
* Ensure affiliate exposure supports broader campaign objectives, product launches, and brand initiatives.
Leadership & Team Development
* Directly manage two affiliate executives, setting clear objectives, supporting development, and driving accountability.
* Establish best‑in‑class processes, reporting frameworks, and ways of working across territories.
* Coach team members in negotiation, data analysis, and partner relationship management.
* Create a high‑performance, commercially driven culture within the affiliate team.
Data, Insight & Optimisation
* Analyse performance data to identify growth opportunities, risks, and optimisation levers.
* Deliver regular reporting with actionable insights to senior stakeholders.
* Assess incrementality and partner value, ensuring spend is allocated efficiently.
* Monitor competitor activity and industry trends across UK and EU markets.
What skills and experience do I need for this role?
* 3–5+ years’ experience in affiliate marketing, with proven success managing UK and EU territories.
* Strong commercial acumen with experience managing budgets, forecasts, and performance targets.
* Hands‑on operator comfortable setting strategy and executing campaigns.
* Line‑management experience with a track record of developing high‑performing team members.
* Strong understanding of the European publisher landscape (content, cashback, loyalty, CSS, influencer, tech).
* Experience working with affiliate networks and tracking platforms.
* Confident negotiator with strong relationship‑building skills.
* Analytical mindset with ability to turn data into actionable insight.
* Proactive, solutions‑focused, and comfortable operating in a fast‑paced trading environment.
What’s in it for me?
Career Development
* Access bespoke development programmes designed by our in‑house L&D team.
* Continued development through an upskilling programme delivered in partnership with an industry‑leading training provider.
Enhanced Leave
* 25 days annual leave plus bank holidays.
* Enhanced maternity and paternity pay, depending on length of service.
* Up to 10 days compassionate leave.
* Buy back up to 3 days each year.
* Unlock 2 days volunteer leave after 12 months.
Wellbeing Support
* Access face‑to‑face and virtual appointments with our in‑house GP.
* Access our 24/7 Employee Assistance Programme (EAP) provided by Bupa.
* State‑of‑the‑art on‑site gym.
* Access to our on‑site physio.
Other Perks
* Save up to 12% on cost of personal tech through salary sacrifice scheme.
* Subsidised bus pass from Manchester City Centre to ICON office.
* Up to 50% staff discount on THG brands.
* On‑site staff shop.
* Referral bonus up to £1,000 when referrer’s new hire passes probation.
* Anniversary gifts at 5 and 10 years of service.
Disability and Diversity
THG is proud to be a Disability Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and welcomes applications from all sections of the community.
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