Position Overview
The role of Content Strategist is to create and implement creative and effective Content strategies for our clients, ensuring that their objectives are met. This role involves client and prospect liaison and assisting the Head of Content with the day-to-day management and mentoring of the Content Team.
Structure
Reporting to the Head of Content, you will also build strong relationships with: -
* The Technical Team
* The Paid Team
* The Content and Social Media Team
* The Senior Management Team
* The Administration and Finance Team
Role responsibilities include: -
* Create and implement excellent content strategies for our clients and prospects
* Effectively communicate and present content strategy to our clients and prospects
* Be involved in regular client strategy review meetings and provide feedback to the Content team and Heads of Departments
* Carry out content audits, competitor research, identifying opportunities for clients to excel
* Carry out content gap and keyword gap analysis
* Proofread and edit content accurately, offering constructive feedback to peers and to clients
* Create target audience personas to help inform and guide content strategy and to support broader campaign and client activities
* Monitor and analyse client campaign progress and feed back to the Head of Content along with recommendations
* Assist with the preparation of monthly and ad-hoc client ...