Marketing Director
Muc-Off was established in 1994, and since then we have experienced strong global growth in the bicycle and motorcycle markets. Today, we are global leaders in our field and have a disruptive and distinctive approach to life. This is an awesome time to be part of this truly innovative British brand as we embark upon new territories and sectors, whilst growing our brand presence and engagement for our core portfolio. This is a truly results-driven culture where everyone can make a difference and contribute to the future chapter of the ‘OG’ in bike care.
With continued growth opportunities yet to be realised, there is now a need for an experienced Marketing Director to join the Muc-Off team.Reporting to the Chief Marketing Officer, the Marketing director is responsible for building and the global marketing plan against key strategic priorities and owning its delivery, analysis and continual improvement whilst leading a team across both bicycle and powersports disciplines accompanied by a class leading suite of teams and athletes.
Marketing strategy and planning : develop our marketing strategy and oversee the delivery of the marketing plan designed to help us deliver on our growth plans and achieve our business goals.
Brand development : work alongside key stakeholders to shape and bring to life our brand narrative and proposition. Collaborate with teams across the business to create content that conveys our proposition in a compelling way. Build a deep understanding of our business in the cycling and powersports industry, its strengths and identify the ideal customer profiles and core communities, who would benefit from our services.
Multichannel campaigns: oversee the planning and execution of campaigns that leverage relevant channels and touchpoints to raise brand awareness and engagement within our target audiences.
Lead and manage the marketing management function to ensure that delivery runs at pace whilst adhering to the high standards of the brand.
Internal collaboration : liaise and collaborate with key stakeholders across the business to identify and develop opportunities (e.g. from strategic brand positioning pieces to media channel choice and investment planning). Budget building and management: manage the budget to ensure our marketing ambitions are delivered whilst ensuring it delivers an effective ROI.
Data-driven approach: ensure activity is measured, optimised for performance, and analysed for opportunities, and make marketing decisions based on a blend of data, insight and intuition. We’re looking for a driven and results orientated marketing professional, with exceptional marketing experience with some time at a line management level. You are relaxed and adept at navigating across any stage of the marketing channels and come armed with a curious and creative mind combined with a ‘get it done’ mentality.
A 2-wheel fanatic who is, and keeps up with, the latest in the cycling or powersports industry and the world of marketing best practice.
Proven experience of developing and implementing multi-channel marketing campaigns
Evidence of building strong relationships and positive impacts on people
Outlook, Excel Word, PowerPoint, Adobe programs
Willingness to travel in Europe and on occasion further a field
A degree in Marketing and/or a CIM Diploma
Excellence in project management and an eye for putting the right process in place to get the job done
Evidence of working in a Fast-Moving Consumer Goods (FMCG) environment
Competitive Salary
~33 days holiday, inclusive of UK bank holidays, plus increase with length of service
~ Early finish on a Fridays
~ Excellent staff discount on Muc-Off products
~ Cycle to Work Scheme
~ Pension contributions
~ Employee Assistance Programme
~ Chill out areas, showers and a secure area to store your bike
~ An awesome opportunity to work with a local and widely recognised Brand
~ Summertime hours (to allow people to get out and enjoy the sun … when it decides to appear)
~ A cool, casual and fully branded-up working environment where staff indulge their passions for two wheels and fitness
~ Brilliant social events