Crick, Northamptonshire or Thirsk, North Yorkshire | Permanent | Hybrid
We're excited to be recruiting for a Senior Activation Manager to join our Marketing team. This is an exciting opportunity for an experienced FMCG marketing professional, perfect for someone passionate about bringing brand initiatives to life, driving in-year performance and delivering impactful retailer activations.
You'll be responsible for leading the execution of in-year brand activity, working cross-functionally to deliver seamless NPD launches, impactful retailer campaigns and measurable ROI. You'll play a key role in supporting Year 2 planning for strategic customers, ensuring strong commercial performance and continuous improvement across our brand portfolio.
About us
INSPIRED Pet Nutrition is an innovative, well-established, and award-winning pet food manufacturer employing over 1,200 colleagues across the UK and Europe. Our family of brands includes Harringtons, Wagg, Barking Heads & Meowing Heads, AATU, Blink, Butcher's, Classic, Pro-Nutrition, and Ultra Premium Direct, along with a number of partner brands that trust us to produce food on their behalf. Our kitchens in Thirsk, Kinmel, and Crick produce a wide range of dry, wet, and baked foods enjoyed by dogs and cats all over the world. Our ambition is simple: to become a global leader in pet nutrition.
Our Purpose: To create happiness
We're on a mission to set a new standard of workplace happiness within the pet nutrition industry-one that looks like no other and feels like no other. Our culture is built on INSPIRED's unique behaviours and colleague experience, creating an environment that excites, empowers, and puts people and pets at the heart of everything we do.
Responsibilities
Contribute to the delivery of in-year brand portfolio sales and profit targets
Lead seamless execution of brand initiatives and retailer-specific activations
Deliver NPD targets through impactful and well-coordinated launches
Strategically allocate retailer JMP in line with customer prioritisation to drive ROI
Develop and execute retailer media plans that increase awareness, consideration and penetration
Measure and track A&P effectiveness and return on investment
Lead multi-brand activations and innovation projects to ensure profitable portfolio growth
Work cross-functionally with NAMs and Brand teams to develop differentiated retailer initiatives
Support the development of a 2-year innovation pipeline capable of driving incremental gross sales
Contribute to building an engaged, high-performing marketing function and support development of junior team members
About you
Degree calibre with strong commercial understanding
Proven experience within a branded FMCG environment
Strong track record of driving brand and business growth
Experience working cross-functionally with Sales and Commercial teams
Confident managing retailer activation spend and evaluating ROI
Strong organisational and project management skills
Resilient, tenacious and results-focused
Pet category experience beneficial but not essential
At INSPIRED, we want to inspire colleagues to join, stay, develop, and achieve, creating an inclusive and sustainable business fit for growth. One of the enablers of achieving this is to offer competitive pay and benefits to all colleagues.
Our Total Reward Benefits include:
Hybrid and flexible working
Annual bonus related to personal and company performance 15%
Enhanced pension, life assurance, and enhanced maternity, paternity, sick pay, and holiday buy options
People and Pets First benefits, including paw-reavement and paw-ternity leave and bring your dog to work
Healthcare cashback plan and Hertility at-home fertility testing and Private Medical Insurance
Heavily discounted pet food and lifestyle benefits (Netflix, Spotify, or breakdown cover)
Retail and gym discounts, electric car scheme, and free onsite parking and electric car charging
Onsite canteen, free hot drinks, and modern facilities
See all our INSPIRED benefits here
Equality, Diversity & Inclusion
INSPIRED Pet Nutrition is committed to building an inclusive workplace that reflects the diversity of the colleagues and communities we serve. We believe everyone should feel valued, respected and able to be themselves at work. We welcome applications from people of all backgrounds and do not discriminate on the basis of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, religion or belief, sex or sexual orientation. We make hiring decisions based on talent, potential and the experience you bring.
We are also committed to providing reasonable adjustments throughout the recruitment process and in the workplace, ensuring equitable access and opportunity for all. If you need any adjustments or support to take part in our recruitment process, please let us know by emailing recruitment@inspiredpetnutrition.com
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