We're looking for a Data Analyst to join our Loyalty Marketing function. In this role, you won't just be crunching numbers, you'll be the engine behind how Morrisons understands and engages with millions of customers. You will be responsible for analysing customer and transactional data to drive insight, measure loyalty performance, and inform the optimisation of the loyalty proposition. The role supports data-led decision making across the loyalty teams, helping to improve customer engagement, retention and lifetime value. What you'll be doing: Analyse loyalty member behaviour, engagement, spend and redemption patterns Measure performance of loyalty mechanics, promotions and personalised offers Design experiments (A/B testing) and use advanced analytics to measure the true incremental impact of marketing campaigns. Deliver campaign and proposition analysis, including incremental uplift and ROI Build and maintain dashboards and reports tracking key loyalty KPIs Develop customer segmentation and cohort analysis to support targeting and personalisation Transform complex customer data into clear narratives that help the Marketing team make "data-first" decisions. Support data quality, governance and consistency across loyalty data sources About you We're looking for someone who not only knows data but is also passionate about using that data to understand the "why" behind human behavior. You can take a complex machine learning output and explain it simply to a non technical audience. Key skill will include: Strong experience analysing large customer or transactional datasets Advanced SQL and Excel skills Experience with BI and visualisation tools (e.g. Power BI, Tableau, Looker) Understanding of loyalty schemes, CRM, promotions or retail analytics Experience with A/B testing, segmentation and performance measurement Strong analytical thinking with attention to detail Commercially minded with a customer-centric approach Confident communicator able to influence non-technical stakeholders Curious, proactive and comfortable working in a fast-paced environment Able to prioritise and manage multiple requests About us In return for all your hard work, you will receive: 15% discount in store from the day you join us Additional 10% discount card for a friend or family member Annual bonus scheme Career progression and development opportunities Generous holiday entitlement Market leading pension scheme and life assurance Healthcare benefits including Aviva Digital GP 'MyPerks' giving you discount with over 850 retailers Free parking onsite Enhanced Family, Maternity and Paternity Leave Private Healthcare Alive with activity, our modern Head Office is home to our corporate teams that make sure everything runs smoothly. Here, you'll find comfy breakout areas, a coffee shop, Morrisons Daily and a subsidised restaurant. We are within commuting distance of Leeds, Manchester and the Yorkshire Dales - and we even have free parking! At our Head Office you will expect to find supplier showcases, charity fundraising and celebrations all year round for the events that mean the most to our colleagues. There's more to our business as it's fast paced and ever changing, as such we've got lots of fresh opportunities for you to play your part in our success. We'd love to meet you! At Morrisons, we're proud to be building a team that reflects the diversity of the communities we serve. We want every colleague to feel respected, supported and able to be themselves at work. Different voices, experiences and ways of thinking help us grow and improve and that's good for our customers too. We're always looking for people from all walks of life to join us and bring their talents to our team. Together, we can build a workplace where everyone has the chance to thrive, make a difference and belong.