Workplace: London, White City - expectation is at least 2 days in the office.
The role
This role is responsible for operational planning and delivery of CRM activity for ITV’s targeted owned media channels.
Main responsibilities
1. Lead the team of CRM executives to deliver against marketing outcomes, reflecting the wider media strategy and supporting ITV business objectives
2. Ensure the overall CRM plan is integrated and appropriately planned for the audience and outcomes across different types of activity
3. Support and coach a team of direct reports, facilitating their growth and fostering a collaborative team culture
4. Keep up to date on the latest data-driven marketing trends and mentor the team to deliver innovative and impactful CRM activity
5. Work with the Insights and Conversion teams, and the wider CRM and Media team, to develop an effective audience and targeting approach.
6. Monitor the effectiveness of the CRM activity and guide the team towards optimisation and change which increases impact on KPIs
7. Feed learnings from CRM activity back into the the media strategy team in order to keep the strategy reflective of our latest insight
8. Act as a key point of operational escalation for the CRM team and its stakeholders (Marketing, Media, Creative, Product, Privacy)
9. Influence the creative teams to deliver assets for use in CRM that perform across the various channels.
10. Drive a test and learn culture in the CRM team to identify, evaluate and accelerate opportunities for targeted owned media.
11. Ensure all CRM is high quality, taking ownership and where needed, and providing feedback to the team.
12. Ensure all targeted owned media activity is in line with legal and privacy guidance and regulations.
Skills you’ll need (minimum criteria)
13. CRM professional with a proven success working with multiple stakeholders in complex businesses.
14. Highly experienced in planning, executing and optimising CRM.
15. Proven experience in line managing individuals or small teams, with a track record of developing and supporting direct reports.
16. Strong communication skills with the ability to build strong relationships across a range of business areas.
17. Strong leadership skills with the ability to hold others accountable and enforce change where needed.
Other things we’re looking for (key criteria)
18. Excellent interpersonal skills, with the ability to adapt leadership style to suit different individuals and situations.
19. Highly data-literate with proven experience interpreting data to aid decision making and make recommendations.
20. Thrives in a fast-paced, dynamic environment.
21. Flexible and able to adapt to changing circumstances
22. A can-do, collaborative, get-things-done approach.