Job Title: Community Coordinator
We’re receiving a high volume of applications for this role, so we encourage you to apply promptly, as the vacancy may close earlier than expected.
A Little Bit About Our Team
Atlantic Records UK is home to some of the most iconic UK artists from household names such as Ed Sheeran, Anne-Marie, Charli XCX & Burna Boy to emerging names such as Fred Again.. and Maisie Peters. You’d be joining the Atlantic UK Audience team, who work hand in hand with Marketing to construct our artist campaigns, driving amplification online, growing audiences and building and nurturing fan communities.
This Role
Reporting to and supporting the Community Managers, the Community Coordinator will be the engine of execution and operation that enables us to deepen the fan relationship between an artist and their audience. You will be instrumental in bringing artist community strategies to life on a day‑to‑day basis.
Key Responsibilities
* CRM & Data Reporting: Direct‑to‑fan campaign execution – Build, segment, and deploy direct marketing initiatives, taking ownership of the full cycle of email, SMS, and WhatsApp campaigns for our artists using our CRM tools.
* Reporting & Analysis: Compile and summarize weekly and monthly performance reports on community growth, engagement, and CRM effectiveness (e.g. open rates, CTRs).
* Fan Insight Support: Track and report on key community platform metrics (e.g. Discord active members, fan sentiment) and assist the Community Managers in analyzing fan behaviour and language to identify key trends and opportunities.
* Data Hygiene: Maintain clean and consistent CRM data hygiene, supporting the segmentation of fan lists to ensure messaging is personalized and relevant.
* Creative Contribution: Contribute executional ideas for fan‑centric content formats and activations.
* Platform Management: Actively engage with and nurture artist communities across platforms like Discord, Reddit, and Cobrand, including hands‑on moderation, content posting, and community health monitoring.
* Asset Management: Coordinate with the Content team to request and gather all necessary creative assets (graphics, short‑form video, copy) for community and CRM campaigns, and assist with digital housekeeping (managing asset libraries, updating smart links).
* Fan Engagement Logistics: Manage the logistics for creating fan experiences that live both online (e.g. Q&As, livestreams) and in person (e.g. meet‑ups, listening parties), including coordinating assets, messaging, and post‑event highlights.
* Ambassador Identification: Proactively identify and monitor superfans, moderators, ambassadors, and key creators who could elevate the community experience and campaign reach.
* Documentation: Help prepare decks summarizing fan sentiment, highlights, learnings, and opportunities from community activations.
About You
* Experience: A minimum of 2 years of proven experience working in a professional capacity at a music label, entertainment brand, or directly moderating, running, and nurturing large‑scale fan communities.
* Tech Savvy: You have a natural ease with technology and a genuine appetite to master new tools. You can rapidly understand and become an expert on our tech stack, from our CRM to our community platforms (e.g. CoBrand, Discord, Linkfire).
* Deep Fandom Knowledge: You have a profound, demonstrated understanding of artist fan bases and what motivates them, including the language, behaviour, and culture of superfan communities.
* Digital Operator: Proven ability and enthusiasm for the day‑to‑day operational execution of community initiatives, D2C marketing, and platform moderation.
* Platform Native: You live and breathe internet culture, possess hands‑on knowledge of growing and curating community platforms, and are excited by the potential of new platforms.
* Data Competent: Ability to work with community metrics, pull data from various sources, and translate campaign effectiveness into clear, concise reports.
* Highly Proficient & Organized: Exceptionally organized, detail‑oriented, and proficient with high standards for quality and efficiency, capable of handling multiple, concurrent execution streams with a strong work ethic.
WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.
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