Who We Are
IMG is a leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital services, and events management. It powers growth of revenues, fanbases and IP for more than 200 federations, associations, events, and teams, including the National Football League, English Premier League, International Olympic Committee, National Hockey League, Major League Soccer, ATP and WTA Tours, the AELTC (Wimbledon), Euroleague Basketball, CONMEBOL, DP World Tour, and The R&A, as well as UFC, WWE, and PBR. IMG is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year‑round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry‑leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.
Key Responsibilities And Accountabilities
* Ownership of the paid media brief & plans including oversight of all aspects of the campaign process from strategy to ideation to execution to measurement. This means setting the campaigns live on platforms as well as the monitoring and optimising.
* Partner closely with the account teams and key business partners on initiative strategies and plans.
* Develop and manage relationships with paid digital platforms, developing a deep understanding of new products and opportunities, implementing where we can and sharing that knowledge with our clients and the larger internal team.
* Manage the day‑to‑day of multiple paid campaigns, ranging from awareness to acquisition including the development, delivery and reporting of these campaigns.
* Use data‑driven insights to quickly iterate and methodically improve results day on day, week on week and month on month.
* Responsible for paid budgets so they align to key agreed targets, steering investment for maximum return.
* Identifying and sharing industry trends from across the media and tech landscape, to inspire innovation within the team.
* Reporting for clients that include results, insights, recommendations, and proactive solutions.
Knowledge And Experience
* Strong professional paid marketing experience, with expertise in digital.
* Expert in digital paid media platforms, e.g. Google (search), META, TikTok.
* Excellent account management skills, that proactively think about our client’s needs and proactively provide solutions.
* Optimisation skillset including understanding of campaign structure, keyword research, keyword management, keyword bidding, ad copywriting and testing, search content integration, related search strategies, landing page testing, and any other core capability required to maximise results, drive volume, and hit targets.
* Experience using data and metrics to drive improvements and then communicating those improvements to stakeholders.
* Experience developing and executing campaigns across a multitude of time zones and languages.
* Understanding of Paid Measurement strategies.
* Full Funnel marketing experience including Brand Lift studies, SOV reporting, A/B testing and ad formats across the funnel.
* Understanding of the Paid Media landscape with an interest in new channels and innovation.
* Understanding of Marketing Privacy solutions (Google Sandbox, deprecation of third‑party cookies, etc.).
* Ability to establish insight from raw data sets, track record of making data‑driven decisions.
* Strong Excel skills, experience in the production of financial proposals and media plans.
* Experience in performance management for Display and/or Paid Social channels (comprehension of how paid auctions work, bidding practices, optimisation strategies).
* An interest in sport.
Skills And Abilities
* Excellent communication skills, both written and verbal. Ability to follow a style‑guide when producing PowerPoint documents.
* Organised, proactive and able to meet fixed deadlines while managing multiple client demands.
* The ability to effectively communicate and provide quick and accurate feedback and solutions to stakeholders at all levels.
* A customer or client‑focused approach.
* Strong initiative with a willingness to be flexible in their approach to achieve desired outcomes.
* Numerate with good experience of using spreadsheets to understand and manipulate data.
* Active user and advocate of social media with a perspective on the social and media impacts of such products as X, Facebook, Instagram, YouTube, Reddit, Snapchat, etc.
Working Conditions
* This is a 1 year fixed‑term position.
* This role will be based at Chiswick Park, London.
* Working hours are 40 hours per week.
* May be required to attend (and travel to) locations, including other IMG buildings and meetings.
* Unsocial hours may be required, as dictated by the demands of the business schedule.
* Adapting to use of new systems and technology where appropriate.
TKO EEO Statement
TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non‑discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non‑discrimination in employment in every location in which the Company has facilities. TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws. For information about Privacy and Information Security for TKO employment candidates, please review our Privacy Policy. For information regarding Terms of Use for this and other TKO websites, please review our Terms of Use.
#J-18808-Ljbffr