Job Description
We want a world free from the fear of heart and circulatory diseases. To achieve this, we’re transforming how we engage with our supporters and customers, making every digital interaction more meaningful, seamless, and impactful.
About the role
As our Digital CX Analyst, you’ll be at the heart of this transformation, using data to uncover insights, optimise user journeys, and drive conversion across our digital platforms. You’ll play a key role in our Conversion Rate Optimisation (CRO) programme and support initiatives across UX/UI, content, product innovation, and customer experience, including collaboration with our Medical and Retail directorates.
1. Drive Insightful Product Decisions: Analyse customer journeys and digital touchpoints to uncover behavioural trends and bottle necks. Partner with Digital and Product teams to optimise user experiences and improve conversion.
2. Support Experimentation & CRO : Shape and validate A/B testing strategies, inform hypotheses, and analyse performance outcomes to guide impactful decisions.
3. Champion a Data-Led Culture: Deliver clear, actionable reporting and respond to analytical queries. Promote data literacy across teams to embed data into everyday decision-making.
4. Enhance Data Infrastructure & ...