Job Title: Marketing Manager Salary: £45,000 Location: Worcestershire Overview An exciting opportunity has arisen for a commercially focused Marketing Manager to join a growing business at a key stage of its development. This position will play a central role in shaping and delivering marketing activity that drives brand visibility, lead generation, and revenue growth. Reporting to the Head of Marketing, you'll take ownership of multi-channel campaigns, work closely with cross-functional teams, and bring a modern, data-led approach to marketing-leveraging AI and automation tools to improve performance and efficiency. Key Responsibilities Marketing Strategy & Execution Contribute to the development of the overall marketing roadmap Own the delivery of integrated, multi-channel campaigns aligned to business goals Manage timelines, budgets, and campaign performance from concept through to delivery Demand Generation & Campaigns Drive lead generation through targeted marketing initiatives Plan and deliver campaigns across digital and offline channels Analyse campaign performance and continuously optimise activity Product & Proposition Marketing Support go-to-market strategies for new products and services Create compelling messaging and positioning for different audiences Develop sales collateral and supporting materials Content & Brand Maintain a consistent brand voice across all touchpoints Oversee the creation of high-quality content (blogs, case studies, insights) Use AI-driven tools to enhance content production and scalability Digital & Performance Marketing Manage core digital channels including SEO, paid media, email, and social Monitor website performance and user engagement metrics Use insights and data to improve conversion rates and ROI Events & External Engagement Lead the delivery of events such as webinars, exhibitions, and partner initiatives Build relationships with external partners, suppliers, and media Team & Stakeholder Management Provide guidance and oversight to junior team members Collaborate closely with sales and other internal teams Manage external agencies and contractors where required Report on marketing effectiveness and key metrics to senior leadership Experience Required 5 years' experience in a marketing role, including time in a managerial or senior position Strong grasp of digital marketing channels, tools, and best practices Experience delivering successful multi-channel campaigns Comfortable working with data to inform decisions and measure success Ability to manage multiple priorities in a fast-paced environment Exposure to AI tools within a marketing context Desirable Background Experience in B2B environments, ideally within tech or a related sector Familiarity with CRM systems and marketing automation platforms Strong content marketing and storytelling experience Any sector-specific experience (e.g. automotive) would be beneficial Skills & Attributes Excellent communication skills, both written and verbal Strong organisational and project management abilities Commercial awareness and a results-driven mindset Proactive, adaptable, and comfortable working in a growing business environment Proficiency with Microsoft 365 and standard marketing platforms