Overview
Role: Digital Analytics Executive – Fixed Term 12 month contract
Location: Hybrid in York (2 days onsite)
Salary: £30K per annum
Position Overview: Elevation Recruitment are collaborating with a leading company in the heart of York. Responsible for the analysis and recommendation to improve the 150 websites and corporate websites. This role offers a high degree of autonomy to ensure we have the right technical setup to analyse the website portfolio, conduct required analysis, and make recommendations for improvements. Work with internal and external teams to assess digital tools (including PPC, UX, SEO).
This role requires experience in digital analysis with a strong mix of technical analytics skills and the ability to make recommendations based on data.
Responsibilities
* Set up and manage analytics tools for the portfolio
* Set up and manage tags within Google Tag Manager
* Create and maintain dashboards to visualise key metrics and communicate with internal and external stakeholders
* Coordinate with Senior PPC Exec to execute PPC campaigns, including website changes to support the campaign
* Implement all tagging via Google Tag Manager
* Analyse and recommend improvements on websites performance for the portfolio
* Analyse website traffic across practice and corporate websites, identifying areas of success and improvements
* Use heatmaps and event tracking to analyse user behaviour and report findings to the digital team
* Collaborate with the digital team to implement improvements and develop a template for best-in-class practice websites across each section (Small Animal, Mixed, Farm and Equine)
* Conduct A/B testing to evaluate the impact of changes to website design, content or functionality
* Work on WordPress CMS to build and develop veterinary practice websites and other sites within the digital estate, driving visibility and conversion rates
* Support broader analysis across the Marketing team (campaign effectiveness, internal communications, etc.)
Person specification
* Solid understanding and practical experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), Looker Studio and WordPress
* Proficiency in Excel for data analysis and reporting
Skills/Qualifications
* Analytical and problem-solving: ability to analyse complex data, derive insights, and drive decisions
* Communication and collaboration: strong written and oral communication, presentation skills; ability to work with various teams
* Ability to learn and adapt in a changing environment
* Culture fit: aligned with our values and practice-focused ways of working
Seniority level
* Associate
Employment type
* Contract
Job function
* Marketing
Industries
* Veterinary Services
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York, England, United Kingdom
Last updated: 2 weeks ago
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