As Head of Game Design, this role will lead the creative vision and player experience across the Game Studio portfolio. Working across bingo, slots, instant win, table games and free-to-play products, the role will shape innovative, engaging and commercially successful gaming experiences for players.
This is a senior creative leadership role, combining strategic thinking with deep expertise in gameplay mechanics, player psychology and visual storytelling. Leading a multidisciplinary team of Designers, Artists and UI specialists, the role will ensure games are not only compliant and high-performing, but genuinely entertaining and industry-leading.
What you'll be doing
Creative vision & innovation
* Help shape and deliver the Game Studio and Content strategies across the portfolio
* Define the visual direction, gameplay mechanics and overall player experience of tombola games
* Lead the development of innovative game concepts, themes and social features that differentiate the brand in the iGaming market
* Explore and adopt emerging technologies, including Gen AI, to support and enhance the game design process
* Ensure player journeys are intuitive, engaging and optimised across all platforms
Artistic & design excellence
* Provide creative direction and support to the Art and Illustration teams
* Ensure all visual assets meet high-quality standards and align with brand guidelines
* Collaborate closely with the Game Engine team to balance gameplay mechanics, mathematics and creative execution
* Support the design of social and community-led features that encourage long-term player engagement and retention
* Champion a data-led design approach, using user testing and behavioural insights to refine player experiencesEnsure designs are accessible, inclusive and optimised for a mobile-first audience
Team & stakeholder collaboration
* Lead, mentor and develop a multidisciplinary creative team including Game Designers, Artists, UI Designers and Interaction Designers
* Foster a culture of inclusion, creativity, collaboration, feedback and continuous improvement
* Work closely with the Head of Game Production and Head of Technology to align creative direction with roadmap priorities and technical delivery
* Act as a subject matter expert on game design trends and creative best practice
* Present concepts, creative rationale and recommendations to senior stakeholders and external partners
What we're looking for
* Strong expertise in game mechanics, narrative design, UI/UX principles and creative production processes
* Ability to translate high-level ideas into clear design specifications and creative briefs
* Experience within the iGaming or wider games industry in game design-focused roles
* Strong understanding of player behaviour and engagement, particularly within bingo and slots environments
* Experience leading and developing creative teams within fast-paced environments
* Commercial awareness with the ability to balance creative ambition alongside mathematical, regulatory and operational requirements
* Experience using design and prototyping tools such as Adobe Creative Suite and Figma
* Understanding of how design integrates into development workflows and tools such as Jira
* Excellent communication and stakeholder management skills, with the ability to present and advocate for creative vision effectively
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