Head of Performance Marketing & Acquisition
Fitness Services
London 3 days a week in the office / 2 at home
£70,000-£90,000 + package
I am excited to be partnering with a leading fitness brand with over 250 gyms across the UK, they are passionate about making fitness accessible to everyone! Due to growth, the brand is hiring a Head of Performance Marketing/Lead to join their Digital Trading Leadership Team, reporting to the Digital Director.
As part of the leadership team, you will you'll lead the paid media strategy across a wide mix of digital & offline channels — from PPC, paid social, YouTube, affiliates, to OOH, radio, VOD, CTV, &TV.
You'll have a team of 2 people for now as well as media agencies to manage (across affiliates, media, measurement, networks & martech), and together you'll oversee end-to-end campaign planning, briefing, execution and optimisation.
You'll work closely with teams across creative, brand, comms, pricing, eCommerce, social, & CRM to ensure campaigns are impactful, cohesive, & commercially effective — driving member acquisition & maximising media.
Ideal Candidate Expeirnece:
* A strong background in acquisition media & performance marketing within fast-paced, commercial D2C ecommerce businesses, with a strong trading mindset & proven track record of hitting weekly/monthly targets.
* Deep understanding of subscription ecommerce trading levers & metrics including traffic, conversion, AOV, CPA, ROAS, ROI, LTV, churn, & product mix.
* Data-fluent & highly analytical, with expertise in attribution, measurement, media mix modelling, & incrementality testing
* Hands-on channel expertise across paid search (Google/Bing), programmatic, paid social (Meta, TikTok, Snap), & affiliates, with experience launching new channels.
* Knowledge or experience in channels such as: OOH, radio, VOD, CTV, & TV.
* Experienced in partnering with creative teams to produce high-performing, channel-specific creative, implementing approaches to drive continual learning.
* Strategic & entrepreneurial thinker with a proactive mindset
* Line management experience of digital specialists & a successful track record managing large agencies.
If this role is of interest, please apply using the link below!