The Role
Do you have experience in delivering a broad range of marketing campaigns and activities? Do you have outstanding attention to detail, thrive on being highly organised, and have a flair for compelling copywriting? If so, we would like to hear from you.
Working closely with our Faculty Marketing Managers, you will support the development and implementation of a range of marketing projects and activities to attract high-quality students in line with our strategic priorities.
As Marketing Officer, you’ll be at the heart of creating inspiring content and compelling copy that's accessible and brings our Faculty to life for prospective students. From crafting and building targeted email journeys to shaping engaging digital campaigns, you’ll use your creativity and technical expertise to connect with students and showcase the opportunities we offer.
We’re looking for someone who can combine storytelling with strategy, using data and market insight to understand what resonates with our audiences and drive results. You’ll be confident in managing projects and skilled at building strong relationships with stakeholders.
This position is full-time, with 60% of your time spent on campus. We would be happy to discuss arrangements for flexible working patterns.
To apply, please complete an online application form and upload a CV and covering letter. Please structure your covering letter as a supporting statement of no more than two pages. Please outline how you meet or exceed the requirements for the role as listed below.
For an informal chat about the role, please contact Rosie Wowk, Marketing Manager,
Key Accountabilities
1. Support the development, implementation and evaluation of effective marketing plans to attract and convert home and international, undergraduate and postgraduate students, reflecting School, Faculty and University priorities and objectives
2. Work with key stakeholders to plan, deliver and evaluate subject-focused campaigns to support application generation and conversion
3. Coordinate strategic marketing projects, including the development of student testimonials, and the organisation of video, photography and other creative assets to showcase the faculty’s strengths and student experience
4. Take a lead role in planning, building and analysing email communications and CRM activity for lead generation and conversion
5. Create accessible and engaging content and copy for our target audiences across a range of digital channels
6. Support academic Schools in the marketing and delivery of on-campus/online recruitment events such as Open Days and Offer Holder events
7. Undertake a range of data analysis, market intelligence and research activities to inform product development, marketing strategy, campaigns, messaging and events
8. Provide expert professional marketing advice and guidance to academic Schools within the Faculty, delivering a proactive, responsive and professional service to support them in meeting their targets
9. Where relevant, represent the Faculty at higher education fairs and recruitment events, working closely with central teams to ensure integrated activity
10. Audit and maintain digital content and channels, providing reviews and recommendations for improvement
11. Be flexible and adaptable as priorities and responsibilities change in the faculty, academic units and as we respond to sector challenges and changes
12. Undertake any other duties appropriate to the grade as requested
The Person
Knowledge, Skills and Experience
13. Experience of working in a marketing, communications or student recruitment role
14. Demonstrable experience in planning, delivering and measuring marketing plans and activities
15. A proven track record in planning, creating, and managing targeted email campaigns within a CRM system
16. Excellent copywriting, editing and proof-reading skills and experience of creating engaging and accessible content/copy for different platforms
17. Experience in reporting to key stakeholders and analysing data using digital/web marketing and analytics tools
18. Excellent project, time management and organisational skills with the ability to prioritise workload and work under pressure to meet multiple deadlines
19. Outstanding attention to detail and proven ability to perform accurately and effectively under pressure
20. Excellent communicator with highly developed interpersonal and verbal, written and presentation communication styles and approaches
Desirable
21. Experience of working in the higher education sector within a marketing or student recruitment role
22. An awareness and understanding of current issues, policies and processes relating to marketing and student recruitment in higher education
Attributes and Behaviours
23. Collaborative team player who builds effective relationships with colleagues at all levels
24. Creative thinker who brings fresh ideas to marketing campaigns and content
25. Proactive and self-motivated with the ability to use initiative, anticipate challenges, and actively seek opportunities to improve processes and outcomes
26. A proactive, flexible approach with a willingness to work evenings and weekends, with occasional travel and overnight stays
Qualifications
27. Degree or equivalent level qualification or significant vocational experience
28. Chartered Institute of Marketing qualification or other relevant professional marketing qualification is desirable
Newcastle University is a global University where everyone is treated with dignity and respect. As a University of Sanctuary, we aim to provide a welcoming place of safety for all, offering opportunities to people fleeing violence and persecution.
We are committed to being a fully inclusive university which actively recruits, supports and retains colleagues from all sectors of society. We value diversity as well as celebrate, support and thrive on the contributions of all of our employees and the communities they represent. We are proud to be an equal opportunities employer and encourage applications from individuals who can complement our existing teams, we believe that success is built on having teams whose backgrounds and experiences reflect the diversity of our university and student population.
At Newcastle University we hold a gold award in recognition of our good employment practices for the advancement of gender equality. We also hold a Bronze award in recognition of our work towards tackling race inequality in higher education REC. We are a employer and will offer an interview to disabled applicants who meet the essential criteria for the role as part of the offer and interview scheme.
In addition, we are a member of the Euraxess initiative supporting researchers in Europe.
Requisition ID: 28675