Role: Data Analyst/Digital Analyst/Web Analyst (Senior Position) IR35: Outside Location: Leeds Area (Hybrid 2 Days/Week) Start Date: ASAP Overview We’re supporting a major eCommerce brand as they enter a new phase of digital performance optimisation. To accelerate their ambitions, they’re seeking a highly experienced Digital Analytics Consultant who can lead their analytics and insight function, delivering clear, actionable data that drives commercial impact. This is a senior-level interim position ideal for someone who brings deep technical knowledge, a sharp commercial instinct, and a proven track record of translating digital behaviour into strategic business decisions. What You’ll Deliver Analytics Strategy & Tooling Define and execute a fit-for-purpose analytics strategy aligned to digital growth goals Own the setup, configuration, and governance of analytics platforms including GA360, GTM, and BigQuery Ensure clean, consistent, and scalable data collection across all digital platforms Insight & Optimisation Analyse behavioural and performance data to uncover insights across acquisition, conversion, and retention Support experimentation and personalisation initiatives with data-led recommendations Build dashboards and performance reports using BI tools such as Looker or Tableau Stakeholder Enablement Act as a senior analytics partner to product, marketing, UX, and trading teams Present high-impact insights that influence executive decision-making Translate complex data into stories that drive business and customer outcomes Tagging & Implementation Oversight Lead event tagging strategy through GTM or similar tools Work with developers and QA teams to ensure robust implementation of analytics tracking Monitor and troubleshoot data discrepancies to ensure accuracy and trust in reporting What You’ll Bring 5 years' experience in digital/web analytics roles, ideally within ecommerce or similar fast-paced digital environments Expert-level proficiency with GA360, BigQuery, GTM, and SQL Hands-on experience with CRO tools, heatmapping platforms, and testing frameworks Proven ability to work autonomously in a senior capacity, delivering at pace and with precision Strong communication and storytelling skills — able to influence both technical and non-technical stakeholders Bonus: GA and/or Adobe Analytics certifications This role is well-suited to a seasoned digital analytics professional who thrives in delivery-focused environments and can quickly add value through insight, optimisation, and technical leadership.