A fast-growing digital transformation and technology consultancy is looking for a Performance Marketing & SEO Specialist to help accelerate digital growth and lead generation across global B2B markets.
This role is ideal for someone who thrives on data-driven marketing, paid media optimisation, and advanced SEO strategies and wants to work in a collaborative environment where digital performance directly impacts business growth.
The role you will take ownership of PPC and SEO strategy, driving high-quality lead generation through multi-channel campaigns. Working closely with the marketing team, you’ll optimise paid campaigns, improve organic visibility, and ensure websites and landing pages are built for conversion.
Key Responsibilities: Paid Media & Campaign Management
* tPlan, manage and optimise PPC campaigns across Google Ads and Microsoft Advertisin
* gSupport paid social campaigns (LinkedIn Ads) targeting B2B and technology audience
* sConduct keyword research, audience segmentation, A/B testing and optimisatio
* nProvide performance reporting and insights to stakeholder
SEO, GEO & AEO Strategy
* gyDeliver technical, on-page and off-page SEO improvemen
* tsImplement schema, structured data and answer engine optimisati
* onConduct SEO audits, keyword research and competitor analys
* isManage link-building initiatives and content optimisati
* ionWork with marketing and development teams to optimise website performa
* nceBuild SEO and CRO-focused landing pa
* gesMaintain site structure, content governance and CMS upda
Analytics & Performance
* anceTrack and report on SEO and PPC
* KPIsEnsure accurate tracking and attribution across chan
* nelsIdentify new opportunities to improve digital perform
* ationWork closely with marketing, product and commercial
* teamsSupport integrated campaigns across the digital ecos
* ystemCoordinate with agencies and freelancers where req
Required
* sentialExperience managing Google Ads PPC ca
* mpaignsExperience running LinkedIn Ads or B2B paid social ca
* mpaignsStrong understanding of SEO best practice (technical, on-page & of
* f-page)Knowledge of retargeting and remarketing str
* ategiesExperience with GA4 and performance an
* alyticsExperience using a CMS for website content man
* agementAbility to manage multiple projects and deliver
Results
* esirableB2B digital marketing experience (technology, SaaS, or professional s
* ervices)Experience with Salesforce o
* r PardotUnderstanding of conversion optimisation and lead generation
* funnelsBasic HTML/CSS k
* nowledgeFamiliarity with AI tools for marketing opti
What's On Offer
* Competitive salary
* Hybrid working model (Reading office)
* Private healthcare
* 25 days annual leave
* Fast-growing, collaborative environment with strong career progression oppor
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