Commercial B2B & Custom Sales Representative
Specification led sales to hotel groups, spas, gyms, wellness studios, luxury high end residential property developers
Luxury Health & Wellness | Hybrid | London W1
£50,000 + Uncapped commission (Expected OTE: £100,000-£120,000)
Sunlighten is a global leader in premium wellness technology and the world's leading infrared sauna brand. The business works with luxury hotels, destination spas, high-end gyms, wellness clinics, developers, architects, designers, and discerning private clients internationally.
With a flagship London showroom on Great Portland Street and continued growth across the UK commercial market, Sunlighten is now seeking a Commercial B2B & Custom Sales Representative to join its London-based commercial team.
This role is based from the Great Portland Street office and showroom and operates on a hybrid basis. In the UK market, Commercial and Custom sales are treated as one integrated sales cycle rather than separate roles.
This is a consultative, relationship-led sales role focused on converting inbound commercial enquiries and progressing higher-value custom projects where required. Typical customers include hotel groups, spa operators, gym and fitness brands, wellness studios, property developers, architects, interior designers, and high-end residential clients.
This role will suit someone currently selling premium or specification-led products or services into hospitality, leisure, property, wellness, or luxury residential environments, often involving longer sales cycles, multiple stakeholders, and higher-value deal sizes.
Key Responsibilities:
* Manage and convert inbound B2B commercial enquiries across hospitality, wellness, leisure, and luxury residential sectors.
* Own the full commercial sales cycle from first enquiry through to pricing agreement and order placement.
* Progress opportunities that develop into bespoke or higher-value Custom solutions as part of the same sales process.
* Conduct high-quality discovery conversations, demonstrating strong active listening and the ability to adapt recommendations based on client priorities.
* Host and manage client meetings and demonstrations within the Great Portland Street showroom.
* Represent Sunlighten at UK and European trade shows, exhibitions, and industry events.
* Prepare commercial quotations using established pricing tools and templates, collaborating with technical and delivery teams once pricing is agreed.
* Maintain accurate CRM records covering pipeline, activity, forecasting, and conversion.
* Balance empathy with urgency in a fast-moving, emotionally driven sales cycle.
Candidate Profile:
* Proven experience closing B2B sales in a consultative, relationship-led environment, ideally with deal values that extend into five-figure and six-figure territory.
* Likely background selling premium, luxury, or specification-led solutions such as: hospitality FF&E, wellness or spa equipment, fitness technology, luxury interiors, architectural or design-led products, specification-led construction products, or high-end residential solutions.
* Experience navigating multi-stakeholder sales involving architects, designers, developers, operators, procurement, and senior commercial decision-makers.
* Comfortable managing longer sales cycles where credibility, listening depth, and follow-through are critical.
* Strong questioning and active listening capability, with the ability to uncover underlying drivers and tailor recommendations accordingly.
* Commercially astute, confident positioning value in premium environments and handling objections without defaulting to discounting.
* Confident representing a premium brand in a showroom-led, client-facing environment and at industry events.
Package:
* Base salary: £50,000
* Uncapped commission
* Expected OTE: £100,000-£120,000
Reference: (phone number removed)