DCT Recruitment is seeking an experienced Digital Marketing Professional to join their clients dynamic team and play a pivotal role in developing and delivering strategic, data-driven marketing campaigns that build brand awareness, drive customer acquisition, and strengthen market positioning.
This role requires a highly organised, commercially minded professional who can work collaboratively across functions - including marketing, product, sales, content, account management, and customer experience - to deliver measurable business results.
Our client requires a highly motivated, energetic candidate with the ability to thoroughly research and own the paid digital components of the role, supported by strong foundational Google expertise.
Key responsibilities:
•Develop and execute integrated marketing campaigns
•Collaborate cross-functionally with internal stakeholders
•Establish clear performance metrics, continuously monitor outcomes, and optimise campaigns based on data insights to maximise effectiveness and return on investment
•Manage the full campaign lifecycle
•Oversee campaign budgets and forecasting performance
•Utilise data and analytics to inform audience segmentation, targeting strategies, and message development
•Lead, coach, and mentor a Campaign Executive
•Champion innovation, incorporating automation, AI, and emerging technologies to enhance campaign impact and efficiency
•Safeguard brand integrity across all marketing communications, maintaining consistency in tone
•Support PR and communications activities
•Manage customer journey mapping, ensuring seamless omnichannel experiences and alignment with the organisation's strategic objectives
The person:
•Demonstrable experience in campaign or demand generation marketing, ideally within a SaaS, technology, or B2B environment
•Proven ability to plan, implement, and optimise multi-channel marketing campaigns with measurable outcomes
•Strong copywriting and communication skills
•Highly analytical and data-driven
•Proficiency in marketing automation and analytics platforms, such as Pardot, Salesforce, Google Analytics, and WordPress (desirable)
•Strong budget management and commercial acumen, with experience delivering campaigns against defined KPIs
•Excellent project management and organisational skills, with meticulous attention to detail
•Collaborative, proactive, and adaptable