You will perform these tasks with enthusiasm:
1. Brand strategy: Further development of brand positioning, architecture and target groups; adaptation for international markets.
2. Market launch: Planning and implementation of go-to-market strategies, including competitive analysis, media mix and local adaptations.
3. Campaign management: Management of integrated full-funnel campaigns across all channels with clear KPIs.
4. Budget responsibility: Management of the marketing budget, forecasting and ROI assurance.
5. Agency management: Selection, briefing and management of international agencies, including quality and process standards.
6. Performance & insights: Defining KPIs, analysing campaign results and deriving optimisations.
7. Stakeholder alignment: Close cooperation with sales, product teams and club operations; reporting to senior management.
8. Team development: Promotion of marketing expertise and intercultural cooperation.
9. Compliance: Ensuring compliance with local advertising and data protection guidelines.
You should bring your personality and the following:
10. Completed bachelor's degree (with a focus on marketing/economics), master's/MBA an advantage
11. At least 10 years of experience in brand/marketing functions at global hotel brands or international hospitality portfolios.
12. Extensive experience (7+ years) in developing and implementing marketing strategies in APAC markets, including local adaptation.
13. Proven track record of successfully launching hotel brands in the Asia-Pacific region, as well as experience in the Middle East or Africa
14. Successful management of creative and media networks in multiple markets; strong briefing and performance management skills.
15. Experience in budget planning and ROI-oriented management.
16. Knowledge of brand tracking, CRM/marketing automation, analytics (Google, Tableau) and collaboration tools.
17. Fluent English, basic knowledge of German, other languages (Asian) an advantage
18. Willingness to travel internationally for market launches, partner meetings and agency meetings (approx. 10%).
What we offer:
19. A position with the world's leading tourism group with international career opportunities
20. A modern and future-oriented working environment with flexible working time models, mobile working and desk sharing
21. Comprehensive and individual training opportunities/programmes that promote specialist and management careers
22. Work in a highly motivated team and an open, friendly and collegial corporate culture with flat hierarchies and short decision-making processes
We look forward to receiving your application – regardless of your age, gender, nationality, ethnic origin, disability, sexual orientation, religion and/or worldview.